Today’s episode, “$500 Million Mindset,” features my guest, Yosef Martin. Yosef is the Founder of Merchandize Liquidators and Boxycharm. BoxyCharm, a Miami-based online subscription beauty service, was launched in 2013. BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a beauty innovation platform. Yosef says he is “obsessed with my consumer.”
In this episode, Ken and Yosef discuss his start as an entrepreneur and how the idea for BoxyCharm was born during a moment of imposter syndrome. He came away from that day realizing that money is one type of currency and experience is a different type. Listen in as Yosef tells Ken precisely what he did to turn things around and what he did to break through as a leader. He also reveals his personal challenges and what he learned from them.
You don’t want to miss this episode if you are an entrepreneur or want to design a better life!
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