As The Leader Grows with Ken Joslin

Ben Newman | Sustaining Success

• Ken Joslin

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Ever wondered how top performers maintain their momentum even after achieving huge successes? Join me as I chat with Ben Newman, one of the world's leading performance coaches, and uncover the secrets behind sustained success. Ben's riveting insights stem from his experience working with top organizations and notable figures like Nick Saban. We talk about the intoxicating allure of success and the necessity of generating momentum even after scoring a win. Ben’s experiences and approach offer a fresh perspective on success, and how to sustain it.

Strap in as Ben guides us through his newly minted book, 'The Standard'. He explains the essence of living up to your own standards and introduces us to the 24 elements that constitute 'the standard'. He further elaborates how understanding these standards can set a strong foundation for your life. We also dip our toes into the intriguing concept of giving importance to the 'unrequired', a strategy used by the highest performers. You'll hear real-life examples, illustrating that winning isn’t about the trophies and rings, but about doing your absolute best each day. Tune in to uncover invaluable insights and compelling stories that will push your boundaries and redefine your understanding of success.

Welcome to the ATLG podcast I am your host Ken Joslin, former pastor turned coach & host of CREATE, the #1 Faith-based Entrepreneur conference in America. My mission is to help faith-based entrepreneurs become the best version of themselves by growing in our Core 5: Faith, Health, Relationships, Business & Finances. You can get more information as well as join our FREE Facebook group at https://www.facebook.com/groups/676347099851525

If you enjoyed the podcast, come join our FREE GSD Community of hundreds of entrepreneurs & a ton of FREE Content including CREATE Conference recordings with Ken, John Maxwell, Gary Brecka, Ed Mylett & more. growstackdrive.com/free

Speaker 1:

Hey guys, welcome to another episode of Ask the Leader Grows, where we are passionate about helping business leaders build confidence, gain clarity and create community. I have got a treat for you. My good friend Ben Newman, one of the top performance coaches in the world, spent five years with the one and only Nick Saban University of Alabama. How many rings did you guys get?

Speaker 2:

man Just hey, two, that's like lights.

Speaker 1:

You guys are going to think I wasn't doing my job. Two wins. Listen, ben and I got together. I literally for the last year all my friends are like I kept hearing Ben Newman's name, kept hearing Ben Newman's name and we just finished a podcast recording on his side on his podcast. But friends like you got to get connected. We both are in our good friend, irwin McManus, who I do believe is one of the best communicators in the history of the world. He's a phenomenal communicator. And we actually sat next to each other, connected like literally like we had been friends and brothers for 20 or 30 years. And then we looked down and we both had the same All-Star Aaron Jordan's all. So I knew I was like God, do you set this up? So, ben Newman, what's?

Speaker 2:

up my friend Ken Jocelyn brother, thank you so much for having me on the show and I'll tell you what there was all the energy, all the friends, everybody telling it. But then when you look down, and it was the all blacks that have, I mean, just that was it. So we knew we were supposed to be in that room together.

Speaker 1:

Yeah, we did, man. Yeah, it was good. I'm super excited. We just obviously we just finished your podcast, dude. You've got a ton, a ton, a ton of stories, a ton of stuff coming up. I want to hit one of the things that we talked about is. You mentioned this in your podcast intro. We talked about a little bit of all fair and I mentioned this. You know how do you continue to stack wins Because success? You have a, you have a concept that you teach on the seduction of success, because you see a lot of people who win and they can't maintain that momentum. There's always that human element where we let down. Talk about that a little bit, the seduction of success, and how you were able to take that in some of the top organizations around the world. And I'm out living Alabama, I'm not an Alabama fan at all.

Speaker 2:

No, you're not.

Speaker 1:

No, I am not. I'm a Michigan fan through and through, so I didn't like Saban when he was at Michigan State. Let's just make that clear really quick. But you helped, take you know, you helped and partnered with Coach Saban in Alabama, who is the gold standard when it comes to coaching number one and to college football programs. Talk about how you took that seduction of success and really implemented that into a program like the University of Alabama.

Speaker 2:

Well, I'll share with you what's actually interesting, and I feel like and I know you probably feel the same way. You know, oftentimes there's a lot of luck and the dots connecting at the right time, but then being prepared to walk through that door of opportunity. And so I'd like to actually answer the question by saying I was blessed that my first college football team that I ever worked with was the North Dakota State Bison and they had just come off of winning a fourth straight national championship. Coach Climan brings me in and I'm thinking what are you bringing me in for? You just won four straight national championships and that wasn't enough. It was let's go for five, because it had never been done in the history of the college football and if we do it the way college football set up today, that'll probably never be done again. So he brings me in to provide a different edge, and I talked about attack, the process back then. I talked about the standard back then, things that I had worked with NFL athletes on, and my work actually all started in the corporate world in 2006. I've been doing this coaching work for over 18 years. I've been doing this a long time and blessed to work with some of the highest performers in business and in sports. And so I walk in with the football team, deliver that first talk, hit it off, that fifth national championship happens and I felt like I got lucky. And then he keeps me around another year and keeps me around another year. Now I'm in my ninth year with Coach Climan and now we're at Kansas State. He brought me with him this will be our fifth year at Kansas State won a big 12 championship last year.

Speaker 2:

I share all this detail to say the things that I learned at North Dakota State when I went to Alabama. It was the same things that Saban was doing in Alabama and then I said I really am lucky because these two men, climan and Saban, are the two most winning as college football coaches over the last 15 years and they both had standards that they lived to. And I realized and it was the first talk that I ever gave, I talked about standard over feelings with Saban and you could see it in his eyes when I shared this is what I want to talk to the guys about. It wasn't that that was new to Saban, but he was like you're going to be a guy that can help our team because you believe what I believe and it's that standard that causes you to show up and do the work after you win, and I would say Coach Climan and Coach Saban have done that maybe better than any coaches that ever walked the face of the earth.

Speaker 2:

If you win a championship, what are you ready to do today? You dominate a team on a Saturday. What are you willing to do to break down film and find your edge on Sunday? To come to work on Monday, ready to continue to stack days and do what it takes to win? And a lot of individuals, they get seduced by success because it's easier to celebrate a win for a couple of weeks and have a rough Saturday. That's only one loss. But those real champions continue to show up and dominate a standard, regardless of their results.

Speaker 1:

I love that. Where did that come from in you, ben? What was the moment in your life where you realized that Because what you said was for Coach Saban, you can help us? Basically, we had the same DNA. We're in alignment with what this looks like when you talk about. When you talk about, my feelings aren't here. My standard is the number one thing. This is who I am. This is how I operate. This is how I show up early. This is how I'm the last one to leave the gym or to leave the practice field or to leave the film room. When in your life, ben, did that start to come to fruition?

Speaker 2:

I was a young boy and I'm gonna give you guys the real story. This is probably not what you would expect after the bios of things you say about me and what people may read, but the reality is I had to go through a lot of pain. I had to grow up fast. A lot of my mentors call me what many refer to as an old soul. Parents divorced at six months old.

Speaker 2:

Mother was diagnosed with a rare muscle disease in 1983, called amyloidosis. For those of you that don't know what that is, every single one of us in our muscles we have amyloids. If you have an excess of amyloids eats away at your muscles and you pass away. My mother was coming to the dinner table every single night, single mom fighting to make ends meet 24 hour nursing care in the back of our home. My mother was a teacher. She was a leader. She was a lover of people, her students, my brother and I. She'd come to that dinner table every single night without fail, and she'd look me dead square in the eyes, look at my brother and say, drew, how was your day at school? But then she'd look me dead square in my eyes, ken, and she would say, honey, how was your day at school and I always got the honey because I was the younger son. I gotta get you guys to try to smile a little bit, because this gets a little rough on the ears. But the reality was, ken, my mother was dying before my eyes. Yet she realized, with an IV stand and sometimes one nurse or two nurses, because we had 24 hour nursing care in our home. Her last year living, she'd come to the dinner table and ask me how my day was at school. So what that provided for me, even though she passed the pen that she was writing with in this amazing journal that she I now got from my grandma when I was in college, taught me how my mother thought. Now I witnessed it from watching her come to that dining room table.

Speaker 2:

When you're a seven year old boy, it doesn't hit you as hard as seeing that, remembering that and then seeing her words. Is that my mother taught me the greatest life lesson? It's not how long you live, it's how you choose to live your life. And she passed 11 days before my eighth birthday. But one of the greatest gifts she gave me was perspectives. And so for me, ken, I realized I'm a 44 year old man. My mother passed away at 38. I've been given six extra years, one day at a time that my mother never got, and you better believe I'm a live, every single one. I'm gonna stack those days on top of each other. I will not allow my feelings to dictate how I show up. I will show up to the standard Cause. If my mom could do that, dying before my eyes, I could do it with a lot of health blessing, a two healthy kids and a great wife and a blessing of being able to work with high performers every day.

Speaker 1:

When you got that, you said your grandmother gave you her journal. What's? Give me a couple of the things out of that journal that spoke to you.

Speaker 2:

Yeah, so first off, first off first off, let me share and I know with your past as a pastor the number of stories where you're having to remind people that your greatest strength comes from what lies within, and oftentimes the pain builds that strength and giving people the reminder like it's okay to dig in and to go there. And so my grandma gave me this journal when I was a junior in college. Brother, I tucked it away in a box. Two rolls of duct tape, man, I just that would move with me to Chicago. I didn't want. I mean I read those first pages of the journal. I wasn't strong enough at the time.

Speaker 2:

Then, when my wife was pregnant with our first child, isaac, I finally ripped that box open. He's like what is in that box? Hadn't opened it up in years and I was reconnected back to the words on the page. Now I had already been speaking, already been coaching. You talk about God going to work in your life, so already doing those things. And the words that stick out to me the most were beat the statistics, beat the odds, live with a disease that is chronic and fatal. Believe in yourself, combat anything, purpose in life. So I cracked that open in 2008. The first time I was paid to speak, ken was 2006. So here I was already doing the work, living the words that my mother had lived and shared as her example, and then I find them in the journal. It almost catapulted me to this different level of saying I gotta take what's in me every single day.

Speaker 1:

Man, I just I can't help but thinking. I can't help but think If your mom saw where you were at today because of what she instilled in you and what you were able to see in you, how proud she would be of what you've become and the impact, not only that you're making, but the impact she made in you and how that is just literally multiplied.

Speaker 2:

Well, I'm an emotional guy who cries when he watches extreme home makeovers. I'm gonna try to cut a joke so that I don't start crying here on your podcast. I don't know if I've ever shared this. So when I was in high school, I was the high school basketball player who had heart kid. I had a couple of division, three recruiting trips, and the coach said "'Young man, you could come here and ride the bench". I was like "'Hey, I'll go to Michigan State and watch a win, a championship'. Maybe my career is over", but.

Speaker 2:

I was the kid who had a lot of heart. I could shoot it but I was slow, I couldn't play any defense. But I remember when I put together just highlights of some of the teams that I was able to be a part of and guys who played D1 and we won games. I had great coaches who I now write about their characters and books that I write, and I remember I dedicated this book that I put together to my mom and there were these words that I wrote that when I think back to what I wrote about living for my mom and the example was for her, like as I shared, as an old soul, one of those moments, like I was just a high school kid, Yet there was always this desire to wanna be the best for my mom, and so I would hope that she would look down and say "'Son, you are taking it every day' and you are living to that standard and you are fighting to be the best.

Speaker 2:

But as a great teacher, a great leader always does don't save it for yourself, share it with others. And I just hope I'm making her proud that I'm sharing the gift she gave me in those lessons with others and I do my. But can I screw it up all the time. I try to be the best dad I'll mess that up. I try to be the best husband I mess that up. I try to be the best coach I mess it up. But you're always gonna get my best and I hope my mom knows that I'm trying to give my best to the world. Yeah, I'm sure she does my friend.

Speaker 1:

You talk about standard, the subduction of success. It's really about your standard, not your feelings. You've got a book coming out in a couple of weeks. Let's talk about the standard let's talk about. You've got a huge event, a huge online event coming up. Let's talk about the book. Let's talk about the online event. The one thing I love about you, dude, is the impact. Like, you wake up every day and it is impact, impact, impact. Who can I help? Who can I make a difference in their life? The one talk I give everywhere around the country is great leaders want something for people, not from people, and that's probably why we connect, because you really do want something for people. And it leans into my favorite zig-zag-lar quote if I help enough people get what they want, eventually I'm gonna get what I want. But it really is sowing into other people's lives. Let's talk about the book and then let's talk about a little bit about your live event you've got coming up.

Speaker 2:

Well, I wanted to write the book, the standard, because, believe it or not, it hadn't been written. And I want everybody listening. Think of the last championship that you watched on TV. The coach probably said at the end something about the standard. There's a standard that we live to, or there's a standard in our organization, or maybe the last business conference that you went to, or the keynote. Somebody will say they'll make reference to the standard, but nobody had yet to write the book that actually breaks down what the standard is and what it means, so that you can connect to your standards.

Speaker 2:

We all know what we need to do on a daily basis to win, but it's choosing the mindset every day to live to that standard. Understand what the standard is. So I decided to write the book. You do this for 18 years. You get a good amount of research with the Microsofts of the world and some of the highest performing financial advisors in the world and these sports teams. I said I'm gonna write the book and the opening chapter goes through 24 things that the standard is, so that people can really oh, now I understand. So that then we can open up this conversation that we get to have together to say how are you gonna develop your standards? And I think that's so important.

Speaker 2:

We're living in this world today where people are confused, people are scared, people don't know what to believe. Social media you don't know what's what anymore. That's right, and I want to help move people to stop saying how bad you want it and be one of those individuals who develop standards and, just like my little eyes watch my mom, those standards provide an example for the little eyes that are watching you so that you change your life, and it's one of the things I admire about you and I know you're interviewing me, but I'm going to say this because it really is such a meaningful example and we talked about it on the burn, which is our podcast Is when we were sitting there in Irwin's living room and you look and show me this picture of a man. I still don't believe with you. It was you as an umpire. Listen.

Speaker 1:

Photoshop, photoshop. Not that good man, you can't even Photoshop it, that good.

Speaker 2:

Darn near 100 pounds ago, 80 pounds that you've lost. And I'm thinking, like my goodness, like this is why we connect, because Ken said you know what? I'm gonna stop telling myself a story and I'm gonna start living to my standards. And that's why you look the way that you do right now and that's why you continue to go to f45 and provide an example, because you realize I'm not going to show up to my create conferences Now not being an example. I'm not going to lose 80 pounds and say that I'm done. It's this never finished mentality you've developed, which I believe in, that I think the book is going to provide for each of its readers.

Speaker 1:

I love that. It's so funny. I love that story on on the standard of one of my best friends, mark calls. He's one of the top orthodontist in Atlanta went to high school. He's a good, big younger than me. One, three state championships, I think two or three.

Speaker 1:

At the high school that we graduated wouldn't play at Duke, so he played for Coach K at Duke. And so this last year or the year before last when coach K was retiring so they brought all the Duke players. I think Mark said there were 92 Duke players there. They were the tunnel when the players came out this and this, so they come out and play North Carolina and they got drilled. And it was the last game in Cameron for coach K. He said he was so pissed off that they got beat by North Carolina. He didn't talk to anybody. He said he went in the locker room, said something to the players, walked out of the locker room, walked through all those 92 former players, got in his car and went home Because he was pissed off because they got beat by North Carolina. And Mark told me that story and you want to talk about standard? That's his last game ever and he's so upset and infuriated because their performance didn't meet the Duke standard.

Speaker 2:

So here's what's interesting people hear that and they say, well, what's wrong with? Yeah, I don't think there's anything wrong with him, right, and it doesn't mean that he doesn't you know, believe or have a relationship with those players. And but the reality is there's a standard and we should be upset when we don't meet our standards. We should be upset when we let ourselves the hook. And there was probably something if we were to have coach K join us in this conversation, something he realizes he didn't do. Maybe he allowed his guys to be too comfortable, maybe he allowed his guys to to talk about coach, we're going to win this one for you, win, win, win, rather than focusing on the details that would cause them to win. And maybe he was so upset with himself he said I'm out of here, right, because it was on him, because that's what he's always done as a coach is to take ownership of the things that haven't happened. That's it's. That's a wild story.

Speaker 1:

You know what? You know. It's crazy, as Mark said. So he played with Booser and J Williams and all those guys might done leavey junior.

Speaker 1:

They all were around talking after he left and that's what they were talking about. Was that the impact that he had made on their life to do life at such a level and live according to that standard? Because they all thought it was hilarious. They were just like Mark literally said. I've never been telling me a story that came back before the state. They got beat one night and they came back before the state charter landed about midnight. They got to the floor to Cameron, all their lockers and everything was piled in the middle of the floor and Coach K. He said let's have it till about 2 am in the morning, but it was just, it's the standard. So here are all these guys that are very successful tons of former NBA players, tons of successful entrepreneurs, doctors, attorneys and they're laughing about and reminiscing about the lessons they've learned from the standard that someone like Coach K would be. If they had an equivalent, it would be somebody like Coach K.

Speaker 2:

I was just going to say and I'm not going to spoil it, but there's a story in the book about my work directly with Jaylen Hertz when he was at Alabama and with Coach Saban, and it just epitomizes exactly what you said to where I mean every time I would show up, you know they're for one of my visits and I'd be there 12, 15 times a year throughout a season. You know they're 5-0, ranked one in the country, 8-0, ranked first thing. You know, every time you show up, I mean you would think that it was the worst team in college football and they hadn't won a football game. You know there's moments he would walk off the field. He didn't want to talk to anybody because he was so disappointed in practice that day because he knew if we don't stack that day, how are we going to be prepared to dominate 60 minutes, 6 seconds of play on Saturday?

Speaker 2:

And I think we lose sight. For those of you like well, I'm not in football. No, that's a business lesson, that's a life lesson, that's a if you think you can skip Monday, tuesday, wednesday and perform on Friday or Thursday, you're missing the opportunity to understand what your highest level of performance looks like, and for some people they don't want to do that every day, and that's okay. But you have to realize you may never understand what your highest level of performance and impact looks like if you choose to skip days.

Speaker 1:

Why do you think people skip those days, ben? What do you? Where do you think the disconnect is in people? Because they look at what you're doing. They may look at what we're doing. They look at what savings doing Jay and I. They're like there's no way I can do that.

Speaker 2:

So I say this very humbly If there's something I've figured out in doing this for 18 plus years, it's something that many other coaches and speakers have overlooked. It's not that they don't think it's important, because when they hear it it goes like this. But coaches and speakers, leaders, they talk about why and purpose. Why and purpose is not enough. There's actually an underlying burn, and the burn is what ignites your why and purpose every single day. That causes you to show up on the days that you don't feel like it, and especially after you win. So just to put this into context, because some people say, well, isn't that the same thing? No, my why and purpose is to empower, inspire and educate people to uncover their passions and desires, to seek a greater vision for themselves.

Speaker 2:

Believe it or not, that has been my why and my purpose statement since April of 2004, when I was getting ready to become a financial advisor. I actually wrote it in March of 2004. I wasn't even doing the work that I'm doing, but my burn is to make sure I don't waste a day because I got those six extra years one day at a time that my mother never got. So, without that burn, I'm skipping days, and so I think it's important that people understand why and purpose has to be clear. But once you understand that fire, you say I'm not wasting a day. And so maybe it's little eyes that are watching you. It's a sacrifice that somebody made for you that you say, man, when I think about the sacrifice my mom and dad made for me, I can't waste this day. Or maybe it's a sacrifice you're currently making to be an example for somebody else who's watching you.

Speaker 1:

I think that burn is the difference, ken, you know, I think you know and from that burn and you're talking about being really comfortable filming, and I tell people all the time, when you lay your head down on the pillow, at the end of the day, I don't care how many zeros are in your bank account, I don't care how many commas, I don't care how successful you are in business, when you lay your head down at nighttime and you've got a level of fulfillment because of the impact and the difference you've made in other people's lives and you're watching other people win at levels. I'm sure even for Jaylen I know you guys were close to watch him in the Super Bowl and watch what he did this past year has got to be fulfilling for you because of the impact you were able to have in his life.

Speaker 2:

Jaylen's one of those kids. He didn't need much from me. You just, you know, maybe occasionally share a thing or two, but I'll tell you he's a fine young man. I was actually blessed to be. I've done some work within the Eagles organization, so I was there with them at the Super Bowl and I was just there about a month ago for OTAs. And I'll share some amazing about Jaylen, because this is not in the book.

Speaker 2:

So picture this the young man just signed for 200,. I mean this totally embodies we had no idea we were going to go here on this conversation. This totally embodies what you wanted to discuss, which was this no seduction of success concept. So here you take a young man. You just went to the Super Bowl. People are saying people told him you'll never be a quarterback. He probably should have changed this. So now he's dominating at the highest possible level. He signs a $250 million contract. His family is set for day. He's such a bright, sharp, brilliant young man he's never going to spend that money. So here he's, set for life.

Speaker 2:

You just came off the Super Bowl and I show up to OTAs. He's wearing a weight vest. He's the only guy on the team wearing a weight vest in the gym that day and the whole team was actually lifting together. And this is they're still at the 90 man roster smaller weight room in Philly. So you got 90 guys. You picture Jalen Hertz has a damn weight vest on and he goes and he's doing reverse leg curls. So he's already doing what I call the unrequired. The unrequired are the things that other people can't see, they don't want to do, they don't want to talk about that. The highest performers choose to make a priority. So 250 million wasn't going to keep him from doing the unrequired making it to the Super Bowl. He's not defining himself by that. It's me. Giving all that I have today, I will not be seduced by success Weight vest on doing these reverse leg curls.

Speaker 2:

And then his next exercise was kettlebell pushes in front of him. He jogs. There's not even any room to jog in this weight room, ken. There's 90 of these guys on top of each other. It was the most unnecessary jog I've ever seen in my life. It was one of these just not even really moving.

Speaker 2:

But his point was you will watch me go as fast as I can from this point to that point to set the example, and I thought that's one of the. I mean, this was in. You know, his dad's a coach. This is how he grew up. He was squatting 650 pounds before I ever even had a conversation with him. This kid just has it. But it's those examples, ken, those things get me fired up to say, man, like I just want to stand here and watch this kid work because it makes me hungry to want to work more. Right, you talk about iron, sharpens iron, and you just think that's no seduction of success. He didn't have to wear a weight vest, he didn't have to do this little jog. But he just continues to say if I'm gonna do it, I'm gonna give it everything that I've got. He will be a world champion quarterback in the NFL one day. There is no doubt about it. That kid will not stop playing until that.

Speaker 1:

And it's not only. It's not only what he does on the field, but it's the example he sets, yes, and the trail he blazes for all of these other teammates says hey guys, this is what it's gonna cost, this is what it's gonna look like.

Speaker 2:

And are you willing to go there?

Speaker 1:

That's exactly right, because if you're not, and if you're not, you're probably not gonna make it.

Speaker 2:

Correct, because you're not gonna survive in that environment, because he's gonna demand the same things that Saban demanded at Alabama, the same things his father demanded, which he now. And this is where I really think you find the difference. At some point in time we as individuals have to say I'm gonna take ownership, I'm gonna create my standards and take ownership. We can have leaders, we can have coaches, we can have examples, but at some point in time you gotta say I'm gonna own it. And the moment you own it and you say look, all I wanna do every day because this is the fulfillment piece, because to me, yes, I've been able to win championships in every level of high school, college, professional sports help people win championships.

Speaker 2:

That's. Winning is not the trophies of the rings. Winning is your ability to look yourself in the mirror one day at a time and say, today, I gave it my very best. If you can do that, put your head on the pillow. Like you said, nobody can ever take that away from you. You can't ask any more of yourself. And the byproduct of stacking those days is winning at very high levels.

Speaker 1:

You know I heard Tom Brady. I'm a big Michigan fan. Tom Brady was at growth comm with Grant this year. I'm sitting down in the front row and I'm Tom. You know he's there and I got I'm shouting go blue at him when he comes out, you know. And he came out, but he said something that shocked me and also shocked Grant, because Grant thought, like when you think of some of the top athletes and performers in the world Michael Jordan, kobe Bryant's like they've got this assassin, like mentality Like. And I thought with Tom, that's exactly where winning was the number one thing. And I remember Grant asked him that question You've won seven Super Bowls, I think six, seven Super Bowls.

Speaker 2:

I mean, he's the goat and it's not even close, ken, he's won more Super Bowls than any franchises won Super Bowls.

Speaker 1:

That's how crazy that is. That's crazy. You know you've won all these Super Bowls. Was it your drive to win? And he was like not at all, he goes.

Speaker 1:

My favorite thing about winning Super Bowls was me showing up and being the best teammate I could be for my teammates and then celebrating that, knowing that we play in the work, and then celebrating with my teammates after we won a championship. That's why I did what I did and he goes. There are days when I walked off the field where I thought you know what? We gave it everything we had. Our team gave it every. We could not have put in any more effort. We just came up with a short. Today I was like I did not expect that from Tom Brady, you just said it Like literally, when I put in everything that I can do and I've squeezed every ounce of potential out of who I and who God called me to be. That's all I can give it and I absolutely love that. You've got an event coming up live that's gonna coincide with your book release the first week of August. Talk a little bit about that event and where our people can find that man.

Speaker 2:

It's the Mental Toughness Forum. So it's online, it's on demand. There's 35 speakers. You have got to be in that lineup for our event next year. Some of the top speakers in the world bless to have his friends who are gonna impact individuals. Eight to 10 minute messages, six to seven of them every day. They'll hit your email. You can sign up at mentaltoughnessforumcom. So, even though this is gonna roll after we've started, it's on demand. You can go back, get all the videos. You can still sign up now.

Speaker 2:

I mean just our day one speakers alone Dr Gabrielle Lyon. Levante David, my dear friend, captain of the Tampa Bay Buccaneers, who won the Super Bowl with Tom Brady. Ed Milette, nick Santanistaso. I mean, this is just a crazy. That's just day one, and so I'd love the opportunity to spend that time with all of you. It is virtual, it is on demand, you can watch it on your timeframe, but I really wanna help people limit their self-talk, grab ahold of their mental toughness, develop those standards and start winning more in their lives, and that online conference will probably end up with somewhere around 75,000 people online. It's gonna have a huge impact. That's like filling a stadium, so let's all get inside that stadium and let's go win together.

Speaker 1:

I love it, man, being best place for people to connect with you, my friend.

Speaker 2:

At Continued Fight on Instagram, and bennewmannet is the email.

Speaker 1:

Love it, Guys. Thank you. Thank you for joining us, Ben. Thank you, my friend, for being with us today. You are a champ, my friend. You are a freaking champ.

Speaker 2:

Guys, thanks for joining us. Much love, brother. I am Sharpen's Iron, so right back at you, thank you.

Speaker 1:

Guys, thanks for joining us on another episode of as a Leader Grows, where we are passionate about helping business leaders build confidence, gain clarity, create community. Do me a favor hit that subscribe button. If we've added value, take a screenshot. Tag my God, ben, tag me. We'll reshare that on Instagram. And again, thanks for joining us. We'll see you next week.