As The Leader Grows with Ken Joslin

Devon Canup | How to Build a $1mm YouTube Business

• Ken Joslin

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Ever wondered how to build a successful YouTube channel without ever showing your face? Today, we bring you an eye-opening conversation with Devon Canup, who transitioned from being an on-camera influencer to mastering faceless YouTube channels. Devon spills the secrets on utilizing voice actors, scriptwriters, and video editors, and how you can effortlessly kickstart your channel with minimal equipment—sometimes just your cell phone. If you're curious about identifying market gaps and creating content that resonates deeply with viewers, this episode is a must-listen.

Explore the vast financial opportunities YouTube offers, as Devon delves into how the platform has revolutionized the creator economy. Learn the importance of great ideas and understanding market preferences over technical production skills. Devin shares his personal journey of how switching from face-focused to faceless YouTube channels has significantly boosted his revenue. We also unpack various monetization strategies, from ad revenue and brand deals to sponsorships, emphasizing the potential for consistent earnings growth with the right approach.

Finally, we dive into the entrepreneurial mindset and the transformative power of mentorship. Through Devon's inspiring stories, we discuss overcoming opposition, the impact of changing environments, and the vital importance of having a strong "why." Learn how seeking mentorship and investing in knowledge can revolutionize your financial success, health, and relationships. Concluding with real-life success stories and principles of authenticity and leadership, this episode is packed with actionable insights that will inspire anyone aiming to thrive in today’s digital landscape.

Welcome to the ATLG podcast I am your host Ken Joslin, former pastor turned coach & host of CREATE, the #1 Faith-based Entrepreneur conference in America. My mission is to help faith-based entrepreneurs become the best version of themselves by growing in our Core 5: Faith, Health, Relationships, Business & Finances. You can get more information as well as join our FREE Facebook group at https://www.facebook.com/groups/676347099851525

If you enjoyed the podcast, come join our FREE GSD Community of hundreds of entrepreneurs & a ton of FREE Content including CREATE Conference recordings with Ken, John Maxwell, Gary Brecka, Ed Mylett & more. growstackdrive.com/free

Speaker 1:

Hey guys, welcome to another episode of as the Leader Grows. I've got a good friend on here, guys. This is going to be one of the most fascinating interviews and conversations we've ever had my good friend, devin Knuck. Him and his amazing girlfriend Giselle are part of our mastermind. They were just in Puerto Rico with us last month. Listen, this cat. I met him three years ago at a Carlos Reyes event. At the time, he was 21 or 22 and had already figured out how to make seven figures a year on YouTube. Yes, if you heard me right, this cat has figured out how to make seven figures a year on YouTube without having to use what he calls a faceless YouTube channel without your face, devin. What's up, my friend?

Speaker 2:

Hey, thanks for having me on, ken. I'm excited to make this a great podcast man.

Speaker 1:

Come on, man, I'm ready to chop it up, so I tried to explain that as best I can. Can you explain to our audience exactly what a faceless YouTube channel is?

Speaker 2:

Yeah, yeah, and for the people watching this, I've done a bunch of these podcasts. My goal inside of here is just to you guys, just raw, real reality. If you're interested in like quitting your job, like remotely, you want to like get out of something and like do something, live your own life and then like how I've been able to make a bunch of money, my goal is to give it all away, because I've done podcasts in the past. They're like devin, you don't give enough away. So my goal is just like everything away. Nothing's being held back. We're revealing all the curtains in here. So, uh, yeah, so what we do? Well, the model that I found is I originally started doing youtube channels where I was an influencer.

Speaker 2:

I would teach people how to flip houses. That's what I did. I was one of those guys. I was getting on camera recording videos and that was a lot of work. It's just your, your day in, day out, being a creator. Now I'm going back to it because it's fun and I want to build a personal brand, but I just wanted to get rich. I just wanted to make money.

Speaker 2:

That was like my thing, and so I started discovering a lot of these channels. They were like just I don't know, maybe introverts on youtube or something like that, but they were just people that were making videos. They weren't on camera, there was none of that, and it came to turn out like a lot of them. They're hiring voice actors or using text-to-speech or um, and then now they're using AI voiceovers, which is other conversation like that sound just as good as a human and they're basically. They can be anywhere from like educational to documentary, to stories, to entertainment, to list videos or top moments or whatever. They're basically videos where your value is to like you're giving value to the viewer and you don't have to be on camera. You don't have to buy expensive equipment, you don't even have to like I. I run a lot of my channels with just my cell phone and just texting people, sometimes like and just managing a manager that manages everything.

Speaker 2:

So it's literally you're having a production team which right now, these days, the gig economy booming, it's bigger than it's ever been before. Everyone's working from home. They're looking for ways to make money. So they'll write scripts for you, they'll record voiceovers, they'll edit the videos for you. You can find people that already have these pre-existing skills, pre-existing talents, and you're just basically doing content arbitrage. You're finding gaps in the market, videos that people are wanting to watch, that just aren't out there, and then you're matching that with uh, a production team of just finding cheap like. When I say cheap like literally you can make videos for 30 that can make you like thousands and tens of thousands of dollars what's crazy to me is um I think you may have been the one that told me this.

Speaker 1:

I heard this, this stat, because it gets so intricate when you're creating a YouTube channel, especially a YouTube channel that generates seven figures a year in income, like Mr Beast pays like 25 grand fora thumbnail to get done. I know we talked about this in Puerto Rico. Walk me through some of the complexities we talked about when we were there. I think you mentioned he has like a 60 page document that his team does on specific things. What you said is the most important information you've given so far Create videos that people want to watch. How in the world, if you want to do a YouTube channel, how do you find out and how do you know how to do all of these things the right way? Because it's just small nuances that either get you watched or don't get you watched yeah for the.

Speaker 2:

Yeah, like to answer the business as a whole. Youtube paid out like 20 billion dollars to its creators, just like last year. I don't have the exact statistic. It's anywhere between like 17 billion and like 22, and I'll just say 20 for the sake of. It's crazy so. And that's just purely in ad revenue. Ad dollars.

Speaker 2:

Videos that were played on the ads, like this, is being watched on youtube and you don't have youtube premium and I played. You just made ken some money like maybe it was like a pennies or something like that. If he's monetized, but uh, you know, like per view, and it adds up when you have a mr beast where he's getting billions of views a month, that translates to like hundreds of thousands, millions, millions of dollars a month just in ad revenue. And then there's also the sake of like. There's brand deals you can do. There's sponsorships, like I have some people that will pay me $5,000 to promote their service, their product or whatever on one of my Facebook channels and that'll make money. Or then also it's like, uh, it's a like for the. If you have a lot of funnel hackers, business minded people that watch your podcast, you know it's like. It's a conversion mechanism for it. It's a, it's a traffic source that allows it to where they can send it to a sales funnel and then convert into customers or whatever it may be. So it's like, at the end of the day, it's like it's eyeballs and people are willing to do whatever they can to get in front of these eyeballs and a platform like YouTube. They've made it so anybody can do it.

Speaker 2:

Like it used to be, you had to get a little television production, you had to have like studios and get like airtime and stuff like that. Now you just record a video or just make a video and anybody can upload it anywhere, from like netflix style documentaries to I make a bunch of videos where I just like record a video and I can post it. So youtube's kind of like the everything platform. It's like it's a place in a location that it's just it has a great monetization vehicle. Uh, it's like the second most visited website on the internet and there's just it has a great monetization vehicle. It's like the second most visited website on the internet and there's just like billions of dollars, hundreds of billions of dollars, that are in this industry.

Speaker 2:

They say like the creator economy is going to be worth half a trillion dollars by 2027. Wow, so it's just. This is the new oil, the new economy. This is, and what's cool is like it's like when the shipping container came out. When the shipping container was invented in like the 1930s, 1940s, it made it, so a vendor in Zimbabwe, africa, can sell their products to someone in St Pete, florida, because now we have the shipping container. That allows distribution to be easy. So what I'm saying is, like YouTube is the shipping container. Anybody, no matter who you are, no matter your race, no matter where you are, you can make a video, upload. It have millions of people see it.

Speaker 1:

That's crazy, dude. So when you started this, when I met you three years ago at Carlos' event, you weren't doing the faceless YouTube then, were you?

Speaker 2:

I was oh, you were doing it then. Yeah, I've been doing faceless YouTube since January 1st 2018.

Speaker 1:

I made my first video in my parents basement. I was awkward as hell.

Speaker 2:

I started doing start making, when you start making money. Yeah, I it. It took me a while, because when you're a face creator, you have to like, you have to have personality, you have to be entertaining, you have to know how to have all the right freaking camera settings and like all the audio settings and it's just like it's a whole thing. It's a whole job like production. Not even yeah, not even including like okay, coming up with ideas and what do people want to watch, which is the more important part but everything gets drowned out by all this stuff. So after a year, I got to where I was making like two, three thousand dollars a month because I had to learn all these things. I had to get over being awkward on camera.

Speaker 1:

I had to, you know, quit with all this production like I was awkward, it was everybody always says I want to do a podcast, I want to get on camera, but I know I, but I know it's gonna. I don't want to do it until I'm ready. I'm like listen, you're gonna suck when you first do it.

Speaker 2:

This is part of it yeah, so after 400 videos I got to where I was making three grand a month, like it was a lot of work every day. I uploaded a video for like a year straight three grand a month and then, once I discovered faceless youtube channels like, I went from making three or four grand a month to, after three months of doing it, I made 42 000 on a single month. And why was? Because I just had to focus on come up with good ideas and getting the videos out. That was it.

Speaker 2:

I didn't have to worry about the, the lighting the camera recording a video 30 minutes, find out that the phone died or the battery died on the camera and have to re-record it and like all this garbage that just came around it. So it became frictionless to do it, because Pareto's principle the 20% that gets 80% of the results. The 20% was the idea. It was what videos do people want, what videos do the masses want to see? And just focusing purely on that. And then are we executing on the idea in the way that the market wants it to be executed. When we just focus on those two things, magic happens Instead of having to focus on all these like….

Speaker 1:

So you're in the process of doing this YouTube channel. I know you were successful. You were doing really well and then you kind of took a hit and then you started doing really well again. It's entrepreneurship. You get punched in the gut about every good four to six weeks. You're getting bent over by life Like it's hard. You get knocked in the gut and literally just it takes the wind out of you. What are some of the things you've learned along the way, devin that have been some huge lessons and things. And this isn't really even youtube. This is just life and entrepreneurship in general yeah, um, I think for me.

Speaker 2:

I've had a lot of ups and downs in business, but I think a lot of it was like lack of clarity of the bigger picture, and I wish honestly I had a mentor like actually like direct to me in the right way, because at the beginning my goal was just to get rich and I was optimizing for getting rich. And when you optimize for getting rich, ken, you do a lot, you make a lot of stupid decisions that don't make sense long term yes, you did and so like I would do things, like I would pick opportunities that were greater than now, which I think it's a good experience.

Speaker 2:

To make a hundred thousand dollars in a few short months is like.

Speaker 2:

I think that expands your mind of what's especially 22 years old yeah, like that, like I think like that's worth it in itself as an experience, but something that can make that much money that quickly, like like this saying goes what goes up quick goes down fast. I remember you sat me down at lunch when we first met. You drew out a skyscraper and you're like um, you know you drew the skyscraper and you were saying you know, if you're gonna go up 100 stories, you also have to go down 100 stories as well. Yeah, and what I tried doing is I was trying to build a 100 story skyscraper on sand as a foundation and not knowing what was going underneath it and not doing the doing the extra thing. Now what I will say is you have to have a few skyscrapers collapse, I think, to know the importance of going down a hundred stories, or you can learn from smart guys like me and pay attention who's already made all the mistakes and you just go.

Speaker 1:

you know what Ken's got wisdom in gray hair or gray beard for a reason? Because he's made a ton of mistakes. Um, one of the things I know we talked about I'd love to hit on is um, cause I mean, I, I, uh, the first time we met at that event in Arizona, it was three years ago. Um, a couple of months ago was three years. You know we hop in your, your, uh, your Ben's GT and you know your $200,000 sports car and we're hanging out and going to do dinner and the gym and doing all this stuff and we're having we're having life conversations.

Speaker 1:

One of the stories that you told me that I think is is is important for our audience to hear is your dad was a sales guy. Your parents, when you said, hey, I'm going to go make YouTube videos, thought you had lost your mind. Like, what do you tell people who have a dream and a passion and they may have people around them who love them, who can't see the same vision and try to steer them away from what they know that God's put on the inside of them to do?

Speaker 2:

So when you have like your family, I mean it's tough because, at least for me, it's like my dad was like my superman, you know, and my mom was like superwoman. To me it's like I I, you know, I like they could do no wrong. In my eyes. Growing up, you know and I grew up very fortunate, I will say, I know other people aren't as like blessed as myself to like have parents, like still be married after 26 years or whatever, and like still be together and so, um, in my eyes growing up I saw them as like superman and super woman. But for me I had to get over the sense of like, like I had to come to the epiphany and if it comes to me how I came up with the epiphany, I'll, I'll bring it up. But like, I eventually came to the epiphany of I wanted to live a certain life. Like I wanted to have freedom to do whatever I want, whenever I want. I wanted to work with whoever I wanted, whenever I wanted. I wanted to do the things. I wanted my passions to turn into my lifestyle. Like I wanted my passions to pay for what I'm doing, not the time I'm sacrificing to an exchange, make money to then eventually, inevitably, and be able to do what I want.

Speaker 2:

And it'd take like years and years and decades to get to that point. And you know, 30 years ago that'd be different. You had to be a banker, you had to be a lawyer, you had to have a really good profession and you had to go to college to be able to do any of those, to do any one of those things, I just listed a doctor, whatever a high paying salary. One of those things I just listed a doctor, whatever a high paying salary. The, the, the meta or like the way of doing it is you go to college, you get a great degree, go into a good school and then you get incredible job opportunities. But now the scales have been tipped. It so much like the, the, the coming out of the internet was such a pivot in humanity and in society and that just happened like in the mid 90s and it really only started manifesting in the 2000s, 2010s and even now, where we have like even crazier stuff like ai and stuff, and it was that that previous belief has changed dramatically in a full 180.

Speaker 2:

And then and so I had to I saw this kind of like writing on the walls of just like life is not what it used to be. The ways of becoming some rich person in life has changed so dramatically, especially with taxes being like crazy. Like even if you're a doctor getting paid half a million dollars a year in salary, 40% of that's going like straight out of your pocket. You don't even get to see that. So it's like, yeah, you have a big salary, but it's like, what do you have to do to make that salary?

Speaker 2:

Salary, but it's like you like what do you have to do to make that salary? You know, you like you kind of have to live like a poverty lifestyle to have like any sort of real money and to get out of the system sooner. So I saw that and then, at the same parallel I had I don't know what gave me to this realization maybe it was a high quality mentor that I met when I was in college, but it came to the realization is that you cannot take advice from somebody who has not been where you want to be, because you can't take. You can't take fitness advice or weight loss advice from a man that's 300 pounds, that has never lost more than 10 pounds in his entire life.

Speaker 1:

Yeah. So let me so question, cause I know we talked about your parents and they were superheroes to you. How did you navigate internally in the oh okay, they don't want me to do this. I told them I'm going to quit school. How did you navigate that internally? Like what? Did you lean on devon to know that you were doing the right thing, in spite of the people that loved and cared for you telling you otherwise?

Speaker 2:

because I think this is huge for a lot of entrepreneurs well, I mean, it wasn't like I had nothing going for me. You know, it's like my first kind of like big split of like the pathways was I had a sales job. I got a sales job one summer because I wanted to make money. I couldn't get an internship for computer science and I got a sales job. But doing a sales job, I was around people that had this like hustler mindset and so they were telling me, they were showing me all these pictures on their phone of all these places that they went to and all these places that they traveled to, and they're telling me about how, like you know, like I've never traveled, like I've traveled around the states but I've never left the country, I've never done anything exotic really growing up and I've like never done anything. There were these people that I maybe were a few years older than me that were showing me like all these pictures of them and their wife, their girlfriend, and like being in the bahamas, being in croatia, being in all these like exotic places, and I was like what is this? That's crazy. Like how do you do this? Uh, they were kind of getting me down the path of like joining like a, an mlm and, like you know, joining that stuff.

Speaker 2:

So I started getting open to the mindset of like, okay, there's ways of you know doing this stuff. There's, you know, sales kind of was like the gateway drug for everything. It turns out like every billionaire they always say like to do sales. So it's like I don't know, those are like the gateway drug to me. So then I was just kind of like I don't know, it's like if you're around a bunch of drug dealers, you're gonna probably turn into somebody that's doing drugs. If you're around a bunch of people that are like doing something with their lives and trying to, trying to always shoot for a bigger vision, you kind of naturally want to be cool in that friend group and that social. And so for that summer, that period, I was just surrounded by a bunch of people that had this bigger vision that there were things outside of this. Did they ever actually accomplish that? I don't necessarily, not really to the extent that I've gotten, but that was a lead, it was a direction that started to open my mindset to it.

Speaker 1:

And some of them will. Some that, like, started to open my mindset to it, and some of them will. Some of them will be ridiculously successful. Yeah, some of them will be ridiculously successful. So, in that process, ups downs business, what's the thing that keeps you going, like? What drives you to keep?

Speaker 2:

to keep going. It changes every day.

Speaker 1:

I would say Some days it's like purely let's just be honest it's so frustrating being an entrepreneur. Some days you'd like I just want to go get a nine to five, so at five o'clock I ain't got to worry about it anymore.

Speaker 2:

Yeah, I would say this is my motto lately is if you want the easy life, you want peace, you want freedom, you want like your dream life, get to $30,000 a month and stay there. Don't don't try to do bigger, don't try to do more. Get to $30,000 a month ASAP, whatever it takes. Lock yourself in a room for months until you're making 30 grand a month and then you're there. Try to make it as profitable as possible. Have high profit margins and just stay at 30 grand a month if you want to live your dream life and you want to live peaceful and all that stuff.

Speaker 2:

Me, I got to that point. I started doing stuff. But I started traveling around and I see, like, freaking, you go to barcelona, spain, and you see some dudes like 50 million dollar yacht and you're like this is even possible. You know, you like go to these hotels and you can't even afford them. And I'm like and they're booked out. Like how do people afford this? Like I go to laguna and every house is like at least three million dollars. I'm like who's buying all these things? And so it got to me. You know, I changed the pond I was in. You can totally be the big shark in a small pond, live your best life. You'll live in middle of nowhere kansas or wherever like some small town, and you'll be no offense to people in middle of nowhere, kansas, listening to this podcast yeah, or like go move to thailand or bali and you'll be like a king making 30 grand a month.

Speaker 2:

You'll be living like it is incomprehensible to anybody. People are going to be like who are you?

Speaker 1:

you know you could be this exotic the same way you looked at the people who had a $50 million yacht.

Speaker 2:

Exactly. But for me, I always moved. I wanted to get out of my hometown. I didn't want to live in a small town. I wanted to travel and I wanted to meet new people. But when you go to these cities the Los Angeleses, the Miamis especially, go international. You go to big cities. You're just surrounded.

Speaker 2:

Even if you're, like me now making $100,000 to thousand dollars a month, I'm the broke person in a lot of these places and I just feel like so it's such a freaking little like ant in comparison of these people in the sense of like what they've accomplished. Now, obviously, personal lifestyle, you know, maybe they have like completely different stuff. Yeah, yeah, like you know. But for me, like I'm in these places and I'm like how like it's, it stretches my mind and it's always in my face. I'm walking down the street in Brickell and I see freaking Wes Watson's Bugatti that he just bought, and then I'm seeing some other dudes. I just see two Bugattis parked there just on the middle of the street in this place, and I'm just walking around talking to people. Oh yeah, I just did $3 million last month, I just did. Oh yeah, I, I did 2 million. I always, just, you know, did $50 million in the past year.

Speaker 2:

And then it's, it gets to a certain point for me, making 30 grand a month. I'm like, why am I not doing this? You know, it's like I didn't feel like these people were any more necessarily capable than I was. They just had more time on me, they had more age on me and they just had a bigger vision and a bigger purpose and I and so thing I started to gravitate towards and I went back through the hell cycle of trying to hit new levels.

Speaker 2:

I mean, if you like, I said, if you want to live a good life, just get to 30 grand a month. Find a way to have a high profit margin. There's so many ways of doing that. It's youtube channels. We have a lot of them say, make 30 grand a month. They're paying like three thousand dollars a month to make that. They're living the best life. They're taking their families to hawaii like living their best life.

Speaker 2:

But if you want to, like you know the ken and I, and like you know, for us we feel like freaking ants in all these rooms that we go to and it's like, but it like it's a calling for us, it feels fun. It's like we like the thrill. We like the chase. We're freaking tigers. We see we, we just killed a deer, we ate it and there's a rabbit run in front of us, even though we're full. We want to go kill the rabbit for sport because, like it's just, it's, it's part of I don't know, it's like a thrill for it. We know that we're capable of more and it's just the DNA.

Speaker 1:

Well, when you put yourself in rooms like that, devin, it makes. I remember the first time I met Grant and Grant Cardone walked up to me. He goes why are you here? This was in October of 2019. I was at, I was at a 10X bootcamp and I said, grant, I'm here to blow the lid off my mindset of what's a lot of money, so I can help pastors equip their business leaders to grow their businesses so they can fund the kingdom and fund the vision of their pastor. And I'll never forget Grant.

Speaker 1:

Grant looked at me, put his finger out and he said you know, he's a little bitty dude, he's like 5'5". He put his finger in my face and he goes if you'll let me, I'll help you. I said okay, and I mean just even being in that atmosphere in 10X Bootcamp with 500 other people who were just like me was like holy cow. Where did these people come from? Why is it important you just mentioned it why is it important to you, devin, to put yourself in rooms, like you did at my mastermind in Puerto Rico, like you did with Cole in Cabo the very next week? Why is that important and what does that do for you, the leader of your organization to be in those rooms.

Speaker 2:

Yeah, I spent over like $300,000 on like coaching and mentorships and programs and all that stuff for the past few years. And while I say like some of them are a scam or bullshit or whatever garbage, yeah, I think like a good amount of them were, did I get more than what I paid for? For every single one, a thousand percent, even the ones that I like quote unquote scammed on, like I remember one person there at the store they were telling some awful thing about. It was like hundreds of thousands of dollars, you know. But I feel like, in a sense, like they became bigger people, they became greater people, they, they were able to expand their mindsets, even through those kind of like atrocities and stuff. Like they were able to level themselves up and then find, like through those failures, find the right rooms to be. But what I will say is like I'm always doing that, I'm always trying to get into rooms, mentors and stuff, because the biggest cost that we have in life is not knowing what we do not know. That is the hidden cost, the reason, like you were missing out and or you, the viewer watching this video, you are missing out on a like 10 million dollars a month by not knowing how to make 10 million dollars a month, you're missing out on a billion dollars a month right now, not knowing how to make a billion dollars a month. Until you have that information and you put it into execution, you will always have that opportunity cost that is happening, whether you know it or not or whether you're aware of it or not.

Speaker 2:

So what I hate to me as somebody that's trying to do big things and grand things in my life, to have all this knowledge that's out there, this universal knowledge that's already out there and my ignorance gets in the way of me having it to not just get more rich but also to be more healthy in my life, to have amazing, fantastic relationships and not have to go through seven divorces and to have, like, a beautiful life and a beautiful relationships with my kids that don't disown me for disappearing for most of their lives and not being there for part of their childhood and seeing the people that have already gone through that or learn from other people's failures and mistakes.

Speaker 2:

Like a Patrick David I would love to like when I have kids in a family, like I want to have Patrick like personally to how can I have the most beautiful relationship with my kids, or some of these guys in the mastermind seeing how their kids turn out, I'm like, okay, how can I get that information they have so I can benefit from them? And it's the same with your parents, your relationship, everything out there. There's someone that has that perfect life in each of these different categories you know, it's funny.

Speaker 2:

I would hate that I have to go through suffering and misery because my ego gets in the way or because I just don't know, don't know, and that like that robs me from that leverage or that ease of life, you know it's like I want life.

Speaker 1:

I think I think all entrepreneurs have an ego, but I think great entrepreneurs know when to turn that ego off. Because I mean, when you walk into even three years ago when we met, you were 22 at the time when you walk in that room, dude, there's me, tim story, carlos Reyes, um, ryan Panetta, ryan Panetta. I mean there's some studs in that room and you're in there in that room, but you didn't try to come off as I'm this 22 year old kid who's crushing it. You came off as man. I just want to be in the room and learn.

Speaker 1:

What information can I take? I just posted this on my Instagram page one day last week. It was the quote the difference between where you are and where you want to go is information and action. That's it. It's information and action. You just have to get, like you just said, you have to get the information and then, from that point, you can take action. What are some of the? When we talk about action, cause I we just talked this minute to go off air. I'm like dude, how was your fourth? And you told me what I was, my, what my fourth? How was your fourth of July?

Speaker 2:

Oh, I was working. He said dude, I worked the whole time. I think on the 4th of July I put in like a 12 hour day or something like that. I forgot it was the July until I heard all the fireworks and people partying. I was like, what is this? I was like, oh yeah.

Speaker 1:

I love it, the life of an entrepreneur, but. But what are some of the? What are some of the, the nuggets or the pieces of information that you've gotten in the past five years that have helped you?

Speaker 2:

like where it just took, you got the information, went, oh my goodness, boom, and it took you not even to the next level, but maybe a couple levels higher yeah, I mean, I'm not going to tell you anything new or exciting watching this video or if you're watching this live right now, I'm not going to tell you anything. That's like wildly freaking, like, oh my gosh, I never knew this. Remember troy hoffman's? I was down, I don't know how much. He sold his company for 40 million dollars, 50 million dollars, a lot, nine million dollars. I don't like he's doing like cool stuff, the guy's making like a ton of money and he's just like, hey, I'm not gonna tell you anything new, I'm gonna tell you like like you're gonna already know everything. He went through it. I was like, dude, I'm ready to leave and go take action on this right now, like it was. Like it was just, it's always the fundamentals. That is like here's the thing. If you want to get rich let's say I don't know like how much you're like what the goal is of your viewer. It's like whatever goal they have.

Speaker 2:

If you want to make 30 grand a month, or if you want to make, uh, three million dollars a month, you know, this is the. This is the principle here. It's just like you, you solve half of 50% of any goal by being able to write it down. So, as soon as you can write it down, you've already done half of the work of being able to do it. So you have to ask yourself, first of all, what is it that we are trying to accomplish? And getting very clear on that.

Speaker 2:

And then Grant Cardone. He talks about in his millionaire booklet. I remember buying that thing when I was younger. Page one do the math. So, whatever you're trying to do, do the math, whatever that is.

Speaker 2:

So if you're trying to make for me I was trying to make 30 grand a month with youtube you need, like, if you have a whatever four dollar rpm not to get all technical and you guys you need, let's say, like five million views a month to make 30 grand a month, just without going super nitty gritty, nuance nerd with you guys here on this, like you just need like whatever four or five million views a month. Then what you need to do is find people that have done what you're trying to do, because the worst thing that you could ever possibly do is try to reinvent the wheel. Human society took centuries, literal centuries, thousands of years to create the wheel. You have two options Either you can go back through that freaking cycle or just take the wheel, stand on the shoulder of giants and just advance the wheel or just follow their blueprint that they made.

Speaker 2:

Okay, you make a wheel by making a round. Okay, cool, all right, let's. Let's go find round things and turn them into wheels, like they already did it for us. We don't need to, freaking, be some mad scientist, genius, you can tweak the wheel once you have it go.

Speaker 1:

Okay, we got a wheel. How do we make this work better? How do we make it faster? How do we make it last longer? How can we, how can we make the production of a wheel quicker like there's? So?

Speaker 2:

many things you don't want to recreate. You don't want to remake the light bulb it's already been made. How do we make the light bulb better? Like, just go find that same exact light bulb, just go make one, so you know how it's done. And then now we know how to make a light bulb. Okay, let's play with the variables now that we've made one ourselves. And instead of trying to reinvent the light bulb or reinvent the wheel, we already have it. So you want to find someone that's already done what you're trying to do. That plain and simple. There's already people in anything that you're trying to do, almost in every industry, almost in every place. Go find someone that's already done something. And if you can't find something, okay, cool, don't try to make something, create something out of existence. Just go find something that's similar to what you're trying to do, do what they're doing and then, once you get there, once you're making 30 grand a month, once you have resources, once you have time back because you quit your job, or now that you've, like, automated the system and now you have more time, like for me, I hired a someone, that I hired one person in my company and then it saved me 40 hours a week of my life. Now that I have these 40 hours a week back, okay, now what? How do we now, how do we take what we have, this cash flow? How do we take what we have, this cashflow, this business, this thing, that now, this thing, this pool of resources? How do we take this excess resources, these excess profits, this excess time we have? And then how do we train, like, how do what's the next thing that's going to take us to that next level or whatever? You know, we got to redefine the goals. Like I remember 50 cent.

Speaker 2:

He just wanted to be a drug dealer and wear nice clothes. Once he started wearing nice clothes, he wanted the nice watches and the nice jewelry. Once he got that, he wanted the nice cars. Once he had the nice cars, he realized, like he did this all through selling drugs. And then he wanted to own the houses, the real estate, all this stuff. You really can't do that with drugs, like it's just, then you get the feds on you and stuff. So then he realized he he needed to become something else and the next thing for him was a rapper. He needed to become a rapper. That was the thing. That's when, like, like all the you know the modern day rappers were blown up and stuff like, and, and that he realized that was the vehicle that was going to take him to the next level. Same thing. Just figure out what's the next thing. Okay, if you're not making 10 grand a month, let's get to 10. What's there? Okay, now we're there. Okay, next level, next level, and so the same exact thing. So write down your goal, know what it is. Then the second thing is to we got the balloons going off.

Speaker 2:

For number two, you want to find the thing that like find the people, the things that are already in reality, the things that are already working. Just do what they're doing. It's not stealing, it's not anything good. Good artists create, great artists steal. It's just the principle of.

Speaker 2:

Then you have to find fuel source and motivation to show up every single day when it's tough, when it's hard, when things aren't working, when the lights are the power is getting shut out, like I know ed my light talks about, he had to go freaking shower in the public bathroom because his electricity went out, knowing that he was chasing after something that was going to change his life, like you. Just you have to have your why? So? I mean, since the next talks about start with why. So what is your why apple? They're just they're they Apple? They're a company that's revolutionizing change and it just so happens that they sell computers and that they make software and computer products.

Speaker 2:

For you, what is your why? For me it's I want to help the person, the little guy that is trying to change their life and it has a bigger purpose in themselves and doesn't want to buy their 22nd car. But instead I want to help the person that when they make that 20 grand a month, they're going to change their parents life, they're going to change their family's life, they're going to change their kids life, they're going to change their siblings life, and that impact is going to change lots of people. That's my why I love helping people and seeing that transformation. You have to ask yourself what's your why.

Speaker 2:

Sometimes it's anger. Sometimes you're pissed off about where you are in life. Sometimes you're angry and frustrated and that's your fuel source you know Simeon Freud talks about. We either are motivated by pain or we're driven towards pleasure. It's one of the two. Sometimes we don't have pleasure and sometimes we just have pain and suffering that we want to get the hell out of and it's burning and it's hot and we need to get the hell out of this thing. Sometimes it's like for the love of it and this is fun and we do want to get to that point. But if you don't have that, if you, if, if you can't use that as a fuel source because it's not making you rich right now, okay, we got to go the other direction. We have to start, like finding the coals to go sit on and find the motivation that's going to get us the hell out of here I love that you talked about the pain.

Speaker 1:

I heard um a friend of mine, craig rochelle. I was at a pastor's dinner with about I don't know a dozen of us, maybe 15 of us having dinner with Craig 2011-ish, 2012. And Craig pastors the largest. They have I don't know 100 campuses at Life Church out of Oklahoma and he's the largest church in America. And I heard him say this. This is what he said he goes. Everybody wants influence. Everybody wants influence and impact. He goes.

Speaker 1:

I'm here to tell you that your level of influence will be equal to the level of pain that you're able to tolerate. Your level of influence will always equal the level of pain you're willing to tolerate, and entrepreneurship is very similar. Like your level of success is going to be equal to the level of pain. The perseverance and the consistency and the what I call incremental, not monumental Small daily discipline, decisions over time always equal monumental results. Success cannot escape you when you do the right things every single day. So let's jump back on the last couple minutes. Let's jump back on your faceless YouTube channel. So you help people and teach people how to create their own YouTube channels. Where did that idea come from?

Speaker 2:

Like how did I start, uh, helping other people? Well, I started making a ton of money I was young and then I was like traveling and I was living in a beautiful big house in Scottsdale, arizona, and I just started posting in like my lifestyle on social media. Through that I started gaining followers. People would reach out to me and they would be like Devin, how do you do this? And a lot of people just started saying, like Devin, can I like? I just at first I was like, oh, just kind of helping people in messages and I'd give people insights and information. And then people just started saying, like Devin, can I like, have you mentor me or coach me? And like, have you helped me do this thing? Like you're good at it, can I just pay you to do it? And I didn't realize that there was money in all this. So I was like, whoa, no way, this is crazy. And so I just threw out a number and the guy was like, yeah, let's do it. And it was like I was like okay, and then we went and got him results. We got it to where he was making some good money a few thousand dollars a month pretty quickly on his channel, and then I started posting that and then people kept reaching out to me over and over again asking for my time. People then wanted to have me make a program that I would make and then they would market it, and I did that with somebody and 3,000 people signed up for this program in the span of two months.

Speaker 2:

I was mindful. I was like whoa, there's, like you know, not only can I help people, but then I can also get like compensated for doing it while running my channels, while not really adding anything. Like I'm kind of looking for a new purpose and a new thing to go down at this point. Um, and then everybody just you know, I started posting it more and more and just people were demanding that I would show them how to do it, and I was booked out for many, many times, like many months, and then, uh, now I've been able to develop systems around it and and processes to help anybody.

Speaker 2:

Like we had one girl she's like never watches youtube. She's like maybe tried a couple businesses online in the past. It never really had success with it and in six months she got to where she was making ten thousand dollars a month and getting brand deals and was a ceo of a company at a time, so like she got promoted and so she was busy and then she used that to go fund herself going on a trip to mount everest, to go like, because that's her passion is like, uh, you know, endurance stuff and she went to mount everest and I'm just like another girl.

Speaker 2:

She's taking her family to hawaii. A guy paid off his mortgage. It's like I don't know.

Speaker 1:

I want to go back to what you just said just a minute ago, and you were talking about getting better. I don't know if you've ever heard the Chick-fil-A story. Truett Cathy is in a, he's in a. He's in a board meeting here in Atlanta with all of his board members and Boston market had just come to Atlanta and they're taking over. They're taking over market share from Chick-fil-A and they're like we share from Chick-fil-A and they're like we got to have more stores. We got to have more stores, we got to have more stores.

Speaker 1:

And the story says that Truett got frustrated and kind of slammed his fist on the table and he said no, when we get better, the public will demand that we get bigger. When we get better, the public will demand that we get bigger. And I love what happened was you started teaching people what you were doing and as you got better at teaching people what you were doing, the public the customers, the consumers said okay, now I need you to get bigger. Now I want to know what you're doing, because they saw the difference that you were making in other people's lives.

Speaker 2:

That's the same thing that's going to happen for this podcast, Ken.

Speaker 1:

Come on, baby, I love it. Man Devin, where's the same thing that's gonna happen for this podcast, ken? Come on, baby, I love it, devon.

Speaker 2:

Where's the best place for people to get in touch with you, my friend? Yeah, I, uh, we didn't go into the faces youtube stuff as much as I know some of you guys would like if you guys came here for me, for my brand, because I know I have like tens of thousands, hundred thousand followers on platforms. If you came to watch that for that, uh, most of that stuff is going to be on youtube. Look up up Canup of Become Viral. If you want that faceless YouTube stuff, if you want to just hear more of me brainwashing you into becoming successful and becoming rich, the best for that is follow me on Twitter at DevinCNP, or to go onto YouTube, just look up Devin Canup.

Speaker 2:

I have a couple of channels. I post daily on one and another one. I make high quality videos. That's more of like if you want me to brainwash you to become successful and and and trick you into becoming rich and and and become everything that you want to be in life. As the best place to go for those things, um, I want to say, hey, ken, your mastermind is incredible. I don't think you've brought that thing enough. Like, that thing is Chick-fil-A story right now. Like, uh, it was very transformative for me and my life and my relationships and I know it was for everybody that was in that room. It was incredible, like I don't know, if you know, as we talk behind the scenes and we're like dude, that was very transformative going through that.

Speaker 1:

That was it was. It was an amazing weekend. God showed up. For some of you guys that don't know, we're going to be hosting our Atlanta mastermind August, the 14th through the 17th. Devin and Giselle will be there, along with about 73 other high-performing, faith-based entrepreneurs. A lot of very high six-figure, seven-figure, eight-figure and even some nine-figure earners will be in the room and I've got a ton of friends coming in.

Speaker 1:

It's going to be and I've said this to you, devin, I've said this to a lot of people over the past two or three weeks it's going to be the best room I've ever put together. I've never. I had lunch. I had lunch with Eric Weir and his wife at Houston's downtown Atlanta last week. Eric has his own hedge fund. He's a big PE guy. He finances all of the top golf overseas and he's got about six or seven of the top golfs here in the States that he owns and he's an absolute animal when it comes to business. Super good, dude. He's going to be there. He's going to be talking about entrepreneurship and business. Troy Hoffman you mentioned Troy earlier. Troy will be there. It's going to be.

Speaker 1:

This room is going to be absolutely insane. I've got my good friend, jake Hamilton, who used to be one of the top worship leaders in the world 10 years ago with Jesus Culture. He'll be in to lead worship with us. It's going to be amazing. Be right here in Alpharetta, georgia. Growstackdrivecom forward slash Atlanta. I'll drop the link there Also. Devin will also drop all of your contact information in the podcast description so they can get connected with you as well. Dude, I love you man. I'm really proud of you. I'm really really proud. Just watching your journey and how open you are to having the right people speak into your life has been super refreshing to me yeah, I appreciate it.

Speaker 2:

Thank you so much. Kind of like, genuinely, I think, like you're one of those guys I can say, you know, not to like kiss ass here or anything but like genuinely, like to like all due respect to you is like you're somebody that I think has a different you. You bring like something that everybody misses in their thing. They like a lot of people. They they put their soul into business, but I think their soul is the cost of it and the sacrifice that goes with it. And you have these guys that are just like coming to you, like whatever it takes to be around you, because you're just so incredible at helping them. You know to, to, to point out the elephant in the room of what's most important, and I'm just like, I'm appreciative of you, of just who you are and the gifts that you have and the blessings that you've been given and the mission that you are on.

Speaker 1:

So well, I appreciate that. You know I live by the motto of great leaders want something for people, not from people. It's not about me. Zig Ziglar says if I help enough people get what they want, eventually I'll get what I want.

Speaker 2:

But anyway, dude, I love you, man Come on baby.

Speaker 1:

Tell your beautiful girlfriend I said hello Guys. Thank you for watching another episode of as the Leader Grows. I am your host, ken Jocelyn Dude. This has been fire. If you want to get brainwashed, go see my guy Devin come up over here in his fancy Zoom background. We love you, we'll.