As The Leader Grows with Ken Joslin

Coaching with Ken | Empower Your Journey with Routine Mastery

• Ken Joslin

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Can setting intentions revolutionize your life? Discover how focusing your mind can transform your productivity, influence, and impact. Inspired by Tony Robbins, this episode explores the frequency illusion, or the Baader-Meinhof phenomenon, where you suddenly notice things everywhere once you're aware of them. We’ll also tie in spiritual insights from Romans 4:17, demonstrating the power of speaking things into existence and its connection to manifestation and visualization. Whether it’s personal growth or professional success you’re after, directing your attention intentionally is key.

Morning routines hold the secret to monumental success! Learn how adopting disciplined daily habits impacts long-term achievements, drawing wisdom from the Navy SEALs and the principle of “incremental, not monumental” progress. I'll share my own morning routine and highlight the critical role of small goals as stepping stones to larger ones. From preparing a cold pre-workout drink to setting daily intentions in a digital planner, these practices have led to significant improvements in my life, including weight loss and enhanced fitness.

Exciting news for our community: we're transitioning to a new platform where all our resources are centralized! As a member, you'll access an array of free tools, including a course with a workbook and videos, the GSD planner, and my first book. You’ll also benefit from content from the Create 23 Conference, featuring renowned speakers like Gary Brecka, John Maxwell, and Ed Mylett. These resources are designed to empower you, helping you apply the principles discussed in this episode to transform your life. I'm thrilled to offer these tools and look forward to supporting your journey of growth and intentional living.

Welcome to the ATLG podcast I am your host Ken Joslin, former pastor turned coach & host of CREATE, the #1 Faith-based Entrepreneur conference in America. My mission is to help faith-based entrepreneurs become the best version of themselves by growing in our Core 5: Faith, Health, Relationships, Business & Finances. You can get more information as well as join our FREE Facebook group at https://www.facebook.com/groups/676347099851525

If you enjoyed the podcast, come join our FREE GSD Community of hundreds of entrepreneurs & a ton of FREE Content including CREATE Conference recordings with Ken, John Maxwell, Gary Brecka, Ed Mylett & more. growstackdrive.com/free

Ken Joslin:

Hey guys, welcome to another episode of as the Leader Grows. I am your host, ken Jocelyn, super excited about today's episode. We're going to talk about setting intentions and why setting intentions are so important. I promise you, give me 18 to 20 minutes, grab a pen, grab a paper and I promise you, if you'll walk through these two or three steps that I'm going to give you today, it can be a game changer for you, your productivity, which ultimately equals your impact and your influence. So I want to start with a question.

Ken Joslin:

All of you guys listening today have you ever bought a car or a jacket, or, ladies, a dress, or a watch or a shirt or something in the past that when you bought it you thought man, nobody has what I have like? I'm the only one. I've been looking at new Range Rover Defenders, the 110 series, and there's one I've been looking at for about I don't know a a couple months. It's black, it's blacked out, it's black on black, super nice, and I'm like man. I haven't seen anybody with one of these and the moment I started looking at this Range Rover Defender, I'm driving around Atlanta and Alpharetta where I live. They're everywhere, like they're all over the place. How many of you guys.

Ken Joslin:

I don't know, this is a podcast, so you can't really raise your hand, but even if you're in the guard that's me I have noticed that I want to talk to you about that today and that's called frequency illusion. Frequency illusion and it's also known as the Bader-Meinhof phenomenon. The Bader-Meinhof phenomenon it is a cognizant, a cognitive bias. When you become aware of something, immediately you start seeing them everywhere. Now I want to ask you a question. Right now. You listen to this podcast. I don't know if I've ever done this before. We're going to do it right now.

Ken Joslin:

I saw Tony Robbins do this with Theo Vaughn on Theo's podcast and as soon as he did, I'm like this is brilliant and because I want to talk. I want to talk today about this frequency illusion and we're going to get to why it's important to set intention. So frequency illusion it's a cognitive bias that causes people to notice something more frequently after becoming aware of it. So Tony is sitting in the studio with Theo Vaughn and he says Theo, I want you to look around the room and I want you guys to do this. You're listening to this podcast right now the car office, gym, wherever you're at.

Ken Joslin:

I want you to look around wherever you are right now listening to this podcast, and I want you to identify all the things that you see that are green. Man, I wish I had some Jeopardy music. I literally would hit it. Right now. We just have some. Do, do, do, do. We'd have some Jeopardy music. So I want you to look around Wherever you're at right now. Look around, find whatever is green. Okay, now, listen.

Ken Joslin:

If you're listening to this, if you see this video on Instagram, I'd love for you to go down in the comments and go this is what I see that's green. You just start listing the things that are green. So, on the count of three all of you guys listening to this podcast, I just want you to say the pencil sharpener, the sign, this towel, whatever it is, you see that's green wherever you're at. One, two, three, what is it? You see that's green. Okay, now let me ask you a question. This green. Okay, now let me ask you a question. What did you notice around the room and where you're at? That was red. I watched Tony Robbins ask Theo Vaughn this question on the podcast and Theo said well, I didn't notice anything. He said because you weren't looking for red. And he goes now look around the room and tell me all the things that are red. And he just went around the room. There were actually more things that were red than things that were green, and that's when Tony talked about you're going to see what you're looking for.

Ken Joslin:

So when we talk about the frequency illusion and how it is a cognitive bias, something in your subconscious clicks when you set your intention towards something or you set your focus towards something. And I want to jump into Romans, chapter four, verse 17. Love the scripture. It says speak those things that do not exist as though they do. Speak those things that do not exist as though they do. You can call it reaping what you sow, you can call it manifestation. You can call it. You know, write the vision down. Make it plain. Habakkuk two, that the herald who reads it can write. You can call it whatever you want to call it, I don't care. But Romans 4.17 says speak those things that do not exist as though they do.

Ken Joslin:

So if we understand that frequency illusion is a psychological fact, that when we're looking for something or our subconscious has become aware of something, immediately we start noticing that everywhere we look, and just as Tony Robbins did with Theo Vaughn on his podcast. He literally showed this principle. Come to pass with two questions Tell me what's in the room that's green. What did you notice? That was red Nothing. Why? Because you weren't looking for red. Now tell me what you see that's red. This is why setting intention and your daily routine is of the utmost importance. I taught about this this morning on our Kickstart your Week call with our GSD Collective. We do a coaching call every Monday morning. We do a coaching call every Wednesday night. I'm going to tell you at the end of this episode where you can get a ton of free content free courses, free eBooks, free, everything free. Create Conference videos with me and John Maxwell and Ed Milet and Brendan Burchard and all my friends. I'm going to give you an opportunity to get all that stuff for free at the end of the podcast.

Ken Joslin:

But if we know that frequency illusion is real, a cognitive bias that causes people to notice things more frequently once they become aware of it and we saw that demonstrated in that podcast between Tommy Robbins and Theo Vaughn If that's true, and you couple that with Romans 4, 17, speaking those things that do not exist as though they do. When you speak those things that do not exist, as though they do. What are you doing? You're setting intention exist as though they do. What are you doing? You're setting intention. You literally are saying I'm going to look for fill in the blank, whatever it is Now I want to get back into. We talk about setting intention. I want to tell you how I set intention.

Ken Joslin:

Now again, even our digital planner like, literally, our goal over the next five years is to impact and influence 5 million I mean 1 million faith-based entrepreneurs to help them become the best version of themselves. I told our team last week well, I probably got two weeks ago, three years ago I said, guys, I want to give away so much free content that we reach half of that million people just on all the free stuff that we're giving away. So one of the things we just did last week was our GSD planner. I asked the team. I said, hey, create me a digital copy of this and let's post it in our new free community and give it to people absolutely free. They're 30 bucks. We don't make a ton of money on these things anyway.

Ken Joslin:

We do this because I understand the importance of daily routine. I understand the importance because, guys, it is the incremental, not monumental principle. Small, daily, disciplined decisions over time always equal monumental results. Success cannot escape you when you do the right things every single day. So we're talking about morning routine. We're talking about setting intentions. We're talking about understanding frequency illusion. We're understanding that what I'm looking of, exactly what I do every single day. Now, I say every single day, 365 days a year. I probably do it 320 times. I would say that's probably about fair in between 300 to 320 times a year. I do exactly what I'm going to tell you right now.

Ken Joslin:

So if we're going to set intentions, I want to teach you how to do that. Give you the framework. Number one you got to have a solid morning routine. You absolutely have to have a solid morning routine. It is why your routine is so vital. My good friend John Maxwell, who'll be speaking at Create Again this year John, I've heard John say this for 25 years Show me your daily schedule or your routine and I'll tell you how successful you're going to be, because it is about discipline. Discipline, incremental, not monumental. It is what separates the people that are doing okay or average from the people who are doing unbelievable things. You know the kind of people. You look at them. You're going. How in the world do they pull that off? They pull that off because they're disciplined. They pull that off because they understand this frequency illusion and they understand that what I'm looking for is exactly what I'm going to see. And if I'm looking for it and I am then setting my behaviors and actions behind the things that I'm expecting or the intentions that I'm setting, then what's going to happen is, over time, that incremental, not monumental, principle, I'm going to see these things start coming to pass. This is why your intentions are so vital. So here's my morning routine. Quickly write these things down or you can rewind it on the podcast and just listen to this over and over and over. Morning routine.

Ken Joslin:

This morning set my alarm 5 am Alarm. I got up a couple minutes before my alarm. I literally hop out of bed when my whether I wake up or my alarm. I did wake up about two and I was up till about 315 because I was so stoked about today and our upcoming mastermind and Sundance. I'm like Jesus. I got to sleep a little bit longer, so I slept till a little bit before five. I'm up. I'm sitting in my bed. I had a worship song actually playing on repeat last night because I heard it at church yesterday for the first time, loved it, so I grabbed my phone. I screenshotted that worship song. I go straight over to my Instagram. Now listen, if you're going to pick your phone up, I would suggest you don't go crazy on it.

Ken Joslin:

I do two things when I pick my phone up. Two, two things. I post whatever worship song I'm listening to that morning and then I go over to my regular Ken Jocelyn account not on my story, but just my regular and I post whatever reel of the day that my team has sent me to post. I'm the one that posts those. I'm the one that does all the copy, if you will, and the description of what goes on that. So that's my first two things I do when I get up.

Ken Joslin:

I get out of my bed, I walk in the restroom, I walk in my bathroom, I brush my teeth as I walk out. My clothes are sitting to my left in my sitting area. My clothes for the gym and my tennis shoes are tucked up under that chair. I grab those, I get my bed made. I sit on my bed. I get dressed. I get my bed made. I finish getting my room put together so it looks excellent.

Ken Joslin:

Listen, I don't start the day until my room looks excellent and you can go back to one of the podcasts I talked about, the Navy SEAL training. Sean Ryan had one of the guys on his podcast actually the director of BUDS, stud dude and he said you know, all the way through Navy SEALs, we never set long-term goals. We just said, hey, my goal when I get up in the morning at 4 am is to get my bed made correctly and get to chow. I want to make it and get some food and then, once I get food, my goal is just to make it to lunchtime. I'm not looking to make it six weeks or however the length of budge training is, or next week or two. I just want to make it the next three, four hours and then, when they get to lunch and they get some food at lunch, their goal then again is to make it until dinner, and then from dinner it's to make it to where they get back in that perfectly made bed that he made that morning. So just set small incremental goals. So get dressed, I walk downstairs.

Ken Joslin:

My pre-workout bottle which I normally have one sitting here, my shaker bottle, is in the refrigerator. The night before I've already put water in it. I grab it out of the refrigerator. I grab a big cube block of ice because I like my pre-workout cold. I drop it in there. I grab my my peptides out of my refrigerator. I walk over in my kitchen, set them on the counter scoop of Relight pre-workout, a scoop of Baja Gold Sea Salt Thank you, gary Brecka. And then I get my syringes out and, however many peptides I've got to take, I go ahead and do my peptide shots in my tummy, mix my pre-workout, shake it up.

Ken Joslin:

I walk straight upstairs. I sit right here in my studio. I grab my GSD planner. Now, listen, you can go to growstackdrivecom forward slash free and you can get this digital planner for free. So if you've got an iPad, you don't even need to pay for it. Guys, it's absolutely free. And I promise you, if you'll do this for 60 days, it will change your life. I'm telling you it will change your life.

Ken Joslin:

The problem is, we've been debating on changing our next 60 goals down to next 30 goals because some of the people can't make it 60 days. They can't stay disciplined enough to make it 60 days. Listen, I'm sitting here looking at myself in the camera. Right now I'm looking at myself in the camera and I'm like dude, your shoulders and your arms look amazing, like I look better than I have in 30 years. Why? Because for 120 days out of the last 140 days, I was on two rounds of next 60 goals and in my health goals. For both of those two 60-day periods there's about a three or four-day period in between. On both of those next 60 goals keto, no alcohol, peptides I've dropped another I don't know, probably 10 pounds or more.

Ken Joslin:

I picked up RP Strength Workout Trainer so I literally have my workouts planned for me. I went in this morning and thoroughly got my ace kicked in the gym this morning. I couldn't even do the last set of pushups. I literally my chest was about to die. But I look at my pictures and my videos Now. I'm like dude, man, you're down almost a hundred pounds. Man, you look. I love the way I look right now Still got a little more weight to lose, but I love the way that I look.

Ken Joslin:

How did I get there this right here? I set intention of what I wanted my day or not what I wanted, but what my day was going to look like. So come up here. I sat down in my office. Next thing I do goals, gratitude affirmations, top three Goals, my personal goals, my business goals. I can tell you exactly where I'm going every single day.

Ken Joslin:

Business goals 75 people in our mastermind, 25 people a month joining our GSD collective, 500 people at our Create Conference in January, and then the last one is 12 One Days where we partner with churches around America to go in to help their business leaders become better entrepreneurs so they can, in turn, raise the level of their business, which in turn, equals income, so they can then fund the vision and the mission of their pastor and their local church. That's our business goals. If we hit all of these, next year we'll be over $5 million in revenue. Those are the goals. I write them down twice a day. Twice a day at least 300 times a year, so 600 times.

Ken Joslin:

We're talking about setting intentions, guys. We're talking about what I'm looking for is what I'm going to see, and so I'm looking for 75 people to join our mastermind at 40 or 50k a year. I'm looking for 25 people to join our GSD collective faith-based entrepreneurs who want to grow and become the best version of themselves in their faith, health, relationship, business and in their finances. I'm looking for that 25 people a month. And so not only have I set intention here in our goals, but then my top three, which is part of my morning routine, does what. My top three are actions and behaviors that line up with these goals that I set. This is why setting your intention every single day is so important.

Ken Joslin:

Guys, I, if I had one talk I could give the rest of my life, and this was the only one. Or if I died today and there was one video I wanted you to watch, it would be this one right here. Set your intention. What are you going after? Some of you are like Ken, I don't know what I'm going after. Well then, I would take you right to Psalms 46.10.

Ken Joslin:

We do this in every live event we do at the end of each of the core five areas, five times Every event. We do live every quarter. What we do is talk on faith, and then I ask you to take a 4610 moment. Be still. Psalms 4610 says be still and know that I'm God. Take a 4610 moment. I want you to be still, I want you to hear God's voice and I want you to write the vision down. And you'd be amazed when you slow your spirit down just enough to go. Okay, god, what does my faith need to look like over the next 90 days?

Ken Joslin:

About two years ago, a year and a half two years ago, I set a goal If I'm in town, I do not miss church live. My butt is in a seat at one of the campuses of the church I go to whether that was in Birmingham, alabama, at Church of the Highlands, or whether that's here in the Atlanta area and live church and my good friend, pastor Mayo Soel, but is in a seat like I'm there. So set intention, so goals. So that's my, those are my, my business goals, my personal goals. I set personal goals for myself lose 106 pounds, time with my girls, me healed and whole, and that speaks to the work and the therapy that I've done over the past three years. And then my last one is I live by a code. And then I've got all five of my affirmations that I and you want to talk about Romans 4, 17,.

Ken Joslin:

Speaking those things that do not exist as though they do. When you develop or create affirmations, you speak those things. God, I thank you that I have a millionaire mindset. God, I thank you that I will live a life where my heart, head and relationships are in alignment. God, I thank you that I will live a life where my heart, head and relationships are in alignment. God, I thank you that I am whole. I choose to use past pain to help others find healing. God, I thank you that I'm enough because I am your child. And God, I thank you that I live by a code. I am aware of my thoughts, my language, my energy that I create around me, my money and my sexual desires. Those are my five affirmations.

Ken Joslin:

Every single day, at least 300 times a year, I am setting intention and speaking those things that do not exist as though they do. And when I practice that in an incremental, not monumental way, small daily discipline, decisions over time always equal monumental results. Success can't escape you when you do the right things every single day. Listen, I didn't wake up. I think our first round of next 60 goals was June the 12th or 13th. I didn't wake up. I started that second week in June. I didn't wake up in two weeks and go dude man, your shoulders look great, your arms, your shirt is like uber baggy now because of the work you've done and the discipline that you've exercised in your in your health category of your core five keto, no alcohol, all my peptides and my RP strength training. Dude man, you look great. But I didn't wake up and do that. About 70 to 80 days into those goals I looked and went dude, holy cow, it was on the video. I was just watching a video and I was like dude man. My shoulders look great, man, my arms are looking because I'm busting my tail and I've set intention of what my day is going to look like Goals, gratitude affirmations.

Ken Joslin:

I've talked about this in the past. My good friend Erwin McManus says gratitude scientists have proven is like a lubricant to the brain. Scientists have proven is like a lubricant to the brain. You can't be in fear and anxiety and gratitude at the same time Absolutely physiologically and psychologically impossible. Can't do it. Your subconscious cannot focus on gratitude and think negative thoughts at the same time. You have to get your thought life in order and you can do that when you set intention Goals, gratitude affirmations, top three. So my top three and your top three every single day. And you're setting intention Sundance this week, sundance, money coming in this week and then our calendar over the next 15, because I'm about to go on the road for 10 days and my calendar, like what do we have and what do we need to work on today?

Ken Joslin:

That's the planning part of what my day looks like today. And then the second half of the day, guys, and this is where this is important, because we're talking about the frequency illusion, a cognitive bias that causes people to notice something more frequently after becoming aware of it. So, when you understand again this frequency illusion and when I'm looking for something, I'm going to see it. And Romans 4.17 gives me instruction. Paul wrote to the church in Rome to speak those things that do not exist as though they do.

Ken Joslin:

So when I do that and I get down to the second half of my day and it's time to look for wins, every single Monday morning, on our Kickstart your Week call, I start that call with wins. Every single Wednesday night, when we start that Wednesday night series call at 8 pm Eastern time with our group of faith-based entrepreneurs that are part of our collective, we start that call out with wins Every single day, every single day. In my planner, at the end of the day, I'm writing down wins and my wins are right here. My wins for Friday three deals. I closed $9,500 and I deposited $6,445 in my bank on Friday, like those are, and every day I do that. How many deals did I get signed off on today? What's the future revenue? And then, what revenue do we get deposited today? Those are my wins every single day, ken. Why is that your win? Why is that the number one thing? Because it takes revenue. Revenue is the lifeblood to your business. If you don't have revenue, you can't grow. I'm about to bring on two staff members in the next 30 to 60 days, full time, because we're growing at an unbelievable pace. So wins 1%, better goals for a second time. And then the one thing that I love, probably more than anything else and I'm usually between an eight and a half and a nine is your scoreboard at the bottom of your planner page.

Ken Joslin:

Again, go to growstackdrivecom, forward slash free. You can join our free community and you can download tons of free resources Free, absolutely free. No credit card, no, anything. It's free. And I wanted to make this free for everybody who listens to this podcast, everybody who's a part of our free GSD community, part of our. We have 340, 350 entrepreneurs in our private Facebook page. I wanted to make this free, so all of this material was there for you because I know the impact that it can have in your life If you will learn to be disciplined and set intention.

Ken Joslin:

What are you looking for? What are you looking for? And if you say, ken, I'm looking for, fill in the blank. I'm looking for 75 people on my mastermind, 25 people a month joining our collective, 500 people at Create. I'm looking for 12 one-day church partners around the country where we go into cities and we deliver what we do at Create Conference in Atlanta every year for three days. We deliver that in one day we leave that pastor and that church and that community and other pastors and other church leaders and other business leaders. We leave them with the framework and the material they need to grow themselves in their core five areas and become the best version of themselves, which will result in what their businesses growing at new, unprecedented rates. Listen, there are churches all across the country with untapped giants on the inside of them and I know that God has marked our team to help pastors equip the business leaders in their church. It's what I told Grant Cardone the first day I met him five years ago. This past week, grant, I'm here to blow the lid off my mindset of what's a lot of money, and I'm here to help pastors equip their business leaders so their businesses can grow, so they can, in turn, fund the vision and the mission of their pastor.

Ken Joslin:

Where are your intentions? Go to growsteaddrivecom forward, slash free. It's absolutely free. Join our free community. So much content. I think it'd probably take you about four months If you watched 15, 20 minutes of content in there.

Ken Joslin:

One of our courses is in there for free our mindset course, where I go through and I teach you about six limiting beliefs fear, insecurity, scarcity, comparison, shame and success. How do I identify, remove and replace each of those limited mindsets that I have, those limited beliefs that keep me from the mindset that I need? Because, listen, vision is rarely the issue, it's almost always mindset. Vision is rarely the issue God has put in us, especially if you're a faith-based entrepreneur. Ephesians 1, 18, 19, 20 says the same spirit that raised Christ from the dead lives on the inside of you. Vision's rarely the problem, it's almost always mindset. Can I believe God to do what he's put in my heart to do? So I want to encourage you with that. Where are your intentions?

Ken Joslin:

Guys, thanks for joining me on this week episode of as the Leader Grows, as always, honored and blown away at the number of people. You have helped us move into the top one and a half percent of all the podcasts in the United States of America. Again, thank you. And from us, I want to share with you again one more time growstatdrivecom forward slash free. It's a brand new community. We just started it and lost it last Wednesday.

Ken Joslin:

We're going to be transitioning and moving several hundred people from our Facebook group over to here, because this actually houses all of our content. So you're going to get a free course complete with workbook, complete with all the videos in the course You're going to get. You're going to get a digital copy of my GSD planner, a digital copy of my first book. You're going to get create 23, all the videos from two and a half days at Create Conference Gary Brekka, myself, john Maxwell, ed Milad, vic Keller, carlos Reyes, amberly Lago unbelievable lineup of speakers. All that stuff's free. My heart is to give that to you because I know the more time you take in this content and the more you apply these transferable principles in your life, it will change you. Guys, thanks for joining. See you next week.