As The Leader Grows with Ken Joslin

Shane Seo | The Quiet Real Estate Giant of Atlanta

• Ken Joslin

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Meet Shane Seo, arguably Atlanta's most quietly successful real estate investor, who transformed from a self-described "nerdy" introvert into a multimillion-dollar property mogul—all while maintaining his humble demeanor and servant's heart.

This captivating conversation reveals how Shane's background in Taekwondo (his father was one of the first Koreans to bring the martial art to America) instilled the discipline and "blind confidence" that eventually fueled his real estate success. Despite taking five frustrating years to close his first property deal, Shane persevered through rejection and uncertainty, eventually discovering creative financing strategies that changed everything. Today, his portfolio spans single-family homes, multifamily properties, commercial buildings, car washes, and laundromats—all acquired with minimal or no money down through innovative win-win-win approaches.

Perhaps most fascinating is Shane's perspective on mentorship and relationships. He shares the remarkable story of investing $100,000 for just four hours with Grant Cardone, which yielded an $888,000 return within three months. "The size of your dreams will always be equal to the size of the rooms that you're in," Ken notes, a philosophy Shane has embraced by strategically positioning himself among successful entrepreneurs despite his natural introversion.

For aspiring investors, Shane offers accessible entry points through his educational platforms, while candidly discussing the challenges that come with success—from managing time demands to maintaining authentic relationships. Throughout the episode, his genuine desire to serve others shines through, exemplifying his belief that true success comes from creating value for everyone involved.

Want to transform your investment approach while staying true to your values? Connect with Shane @ShaneSEO on social platforms or DM him "academy" for access to his free real estate community and resources.

Welcome to the ATLG podcast I am your host Ken Joslin, former pastor turned coach & host of CREATE, the #1 Faith-based Entrepreneur conference in America. My mission is to help faith-based entrepreneurs become the best version of themselves by growing in our Core 5: Faith, Health, Relationships, Business & Finances. You can get more information as well as join our FREE Facebook group at https://www.facebook.com/groups/676347099851525

Speaker 1:

Hey guys, welcome to another episode of as the Leader Grows. I am your host, ken Jocelyn, and I have got the probably most unknown stud in Atlanta, georgia. Oh man, I met this guy, shane, so dinner. Dave Meltzer invited me to come to dinner and we sat next to each other at a dinner and dude just hit it off. Dude, thanks, number one. Thanks for being here.

Speaker 2:

Hey, thanks for having me it's great meeting you, especially at the dinner, and um, we're always trying to be in those rooms, but when we're in those rooms, we we tend to find the most positive person, and that was you, so we're happy to have dinner with you.

Speaker 1:

Well, take a second and let our audience know a little bit, dude, you are the, you are probably, and we both have very we have, both have amazing relationships. You're probably the most quiet, successful guy that I know, especially in Atlanta. So, man, I'd take, take a second and introduce Well, I don't?

Speaker 2:

yeah, most quiet, more, more like the most introverted.

Speaker 1:

So I'm definitely most introverted, but yeah, no.

Speaker 2:

So I mean I'm in real estate, so I'm just a nerdy real estate investor. You know you got single family multifamily. I'm used to being behind the camera, but isn't too recently Tim and them convinced me I need to do personal branding and get myself out there, try and catch up to you. Yeah, because you know it's kind of like Grant Cardone says it's not who you know, it's who knows you. I'm trying to just put myself out there.

Speaker 1:

You're one of those guys. Let's jump into that, because Uncle G has been a friend and a mentor of mine for five years. He was one of his first licensees. That's kind of how I started everything. I went to 10X Boot Camp in October of 2019, and I saw 500 people that were as crazy about business and entrepreneurship as me, and it was there God started stirring in my heart to do the same thing for faith-based entrepreneurs which is why we started what we started but, dude, you dropped 100K to spend four meetings with Grant.

Speaker 1:

When you said that, like every time I get with you, dude, you say something and I'm like stop it. But that was one of those things Dude tell us about that experience.

Speaker 2:

Yeah. So I'll tell you why I did it. First is because when I was 25, I wanted to get into real estate and I just had no guidance and no help. It didn't mean I didn't try, but it took me five years to get my first deal. And then, as I started going on and after, like you know, I had two, three years and I'd gained a little bit of a portfolio I said, man, what would have happened if I would have gotten ahead that five years and I started running, if I would have had a coach or a mentor? I mean, youtube's great, but it's very general but you need to talk directly with the experienced person to get it customized for you.

Speaker 2:

And as I started growing, I said, man, I want to get into personal branding, I want to get larger development and larger multifamily and some other spaces. What better way than go to the best? So I reached out to Grant Cardone's team, paid a hundred grand for four hours. I've only used two of the hours, so he had two left. But after meeting with him and talking to him, he made a phone call and he helped me connect with the lender that cashed me out. I netted 888,000 bucks just three months after. So he really saved me years of time, plus also just from his YouTube channel.

Speaker 2:

This is before talking to him. Just the fact that he put himself out there and was teaching and inspiring what he does is the reason I got into multifamily. It's the reason I hold events now, so I'm hoping to do the same. I want to be able to pass on that legacy of what he done and also leave a legacy of my own help. Other people feel like I'm planting a seed for people to get into real estate or or or really anything, cause if you can get an introvert to do it, imagine a great extrovert like you you know what I mean.

Speaker 1:

I think that's what makes you so good at what you do is because, like when I met you that night and we got to talk and Tim Stone's kind of off camera over here around the corner- he's the master network. Tim was at the Tim was at the dinner that night as well. Eric, you got to meet my good friend Eric. He's phenomenal. Yeah, eric's great, he'll be. He'll be in Atlanta next month with us.

Speaker 1:

I need to see him. We sat down at this table and you're just quiet, and especially in the, especially in the age of Instagram and social media, I mean you're probably the antithesis of who Grant is Like. You're the complete opposite 100%. As a person and I sit down and every time I sit down with you and you share, I always take away like oh wow.

Speaker 2:

I appreciate that.

Speaker 1:

That's pretty amazing. Talk about your journey. You spent $100,000 with Grant. You talked about the five-year thing. Let me tell you the one of my first things met grant in October 2019, fast forward to June of 2020 grant did his first mastermind, so the first like it was 10 K in person for two days and I had a buddy of mine call me John Kerry. Joe G owns a auto bodies or auto mechanic shops up in Detroit and he called me and goes hey, did you hear Grant's doing this Mastermind is limited to 30 people. It's 10K. We get to be with Grant for two days. This is what he said. He said, ken, imagine how many years of business development and growth we can circumvent by being in the room with Grant for two days. It's true.

Speaker 2:

It's true. I mean that's why I love conferences, and especially the more intimate mastermind, kind of like what you were telling me. You were telling me about your mastermind you're doing pretty soon, next month. I'd rather be in a room with a hundred high net individuals or really positive godly go-getters than be in a room of a thousand people at a concert or something. So yeah, being in that room. Because now Tai Lopez says it best he says the next million dollar idea is in someone else's mind.

Speaker 2:

That's a hundred percent true, so why not be in the room with some of the best minds and the veterans? So to me, 100% will save you years of stress. There's five years for me to get in real estate. I look at all the deals I could have gotten, because I looked at a lot of deals in those five years and I left millions on the table. So I just looked back.

Speaker 1:

You just didn't know One of the things I say a lot is the size of your dreams will always be equal to the size of the rooms that you're in. You always say things perfect, yeah, so that's great when you get in the room. It's what happened with Grant I. Literally two weeks before I found myself in Miami, I didn't even know who Grant Cardone was. I never heard of him before. Wow yeah, and Saturday morning we go in and they're doing a talk to become a Cardone licensee. So that was $25,000. So I spent like $32,000 with Grant in the first five weeks. I ever even heard of him. And what was your return, do you think?

Speaker 2:

Oh.

Speaker 1:

I turned that $25,000. That was in. That was in october, I think. I became a licensee the first week of december of 2019. He had me down december the 9th I spoke to the whole sales team, his whole senior leadership team 180 people and then at the end of january of 2020 it's like 27th, 28th I spoke to all the life current licensees. But by that time I had already and this is back, and this is five years ago, dude I had already gotten seven one-on-one clients for only 25 K a year is all I charge. But I turned but I turned that 25 into one 50 in about five weeks. Isn't that crazy? Yeah, I literally did talk about Shane, talk about the power of being in the room, and what I just said on that quote about the size of your dreams will always be limited to the size of the rooms that you're in.

Speaker 2:

Oh yes, I mean, think about it Back when I was younger. I was just trying to learn the next gymnastic trick or next martial arts kick, and not that that's bad, because those are fun things to do, but financially that that's bad, because those are fun things to do, but for financially, whoever you're around that you're going to tend to kind of be pulled toward that. Yeah, so now that I've gotten into bigger rooms and, uh, like grants, where I went to necker island and just tried to be around those kind of people, that's 50 grand for five days, you know. But. But I left and I start seeing the return on investment because I keep putting myself around the right people, kind of like bibl speaking.

Speaker 2:

The Bible says don't be unequally yoked, right. Same thing. So if you're going to be a Christian and you're hanging out, it doesn't mean you can't preach to the sinners, but you don't go and hang out in the clubs and dance around and party, right. So same thing with business. If you're going to be a business and you're dealing with it now, it may not be hanging out on a secular basis but on a business basis. That's where I'm going to get and learn the best knowledge and value that I need.

Speaker 1:

So it's very, very, very very important Talk to me real quick about, because, dude, you're like a world champ. Taekwondo, one of the largest studios in the Southeast. Yes, sir, Like talk to well, number one that takes discipline to do what you did there.

Speaker 2:

So let me ask this question.

Speaker 1:

Tell me what were some of the things you learned growing up in Taekwondo. How did you get into that?

Speaker 2:

Walk me through how that helped mold you into the man that you are. So my dad was a very good inspiration. He's 85 this year, by the way, but him and one other Korean guy are the first two South Koreans not North South Koreans to come to America to start Taekwondo Wow. So my dad came here with a suitcase and 200 bucks and he didn't have a college education. Clearly, you know, he grew up during the Korean War when he was 10. And he just has, and of course he's Asian, so he's very hard work.

Speaker 2:

So I got to watch my father grow that way and my mom she supported my father heavily in the Taekwondo school. So I grew up in Taekwondo since I was two, three years old. We started classes and learning and the thing I liked about what we did different than other martial arts schools and what I still do to this day, because we still have two Taekwondo schools that we're running is we teach more than just like kicks and punches and self-defense. We teach about how to handle verbal attacks and self-attacks. So that was three. So it's self-defense, verbal and self, because sometimes you're your biggest enemy.

Speaker 1:

So walk me through this that blew me away. Walk me through that.

Speaker 2:

Yeah, well, it could be doubt. So here's another thing. We see little jokes about karate people breaking boards and they say boards, don't hit back. But really what we do is when we're teaching children, for example, they have an I can't do it attitude. I can't do it, mommy, I'm afraid I can't do it. We grow up like that. But when we show them the board and they try and break it and they can't do it, and then we talk to them and motivate them and then get them and they actually break the board, I always see the little kid's face. They break the board and they go. It instantly changes from I can't do it attitude to I can. And the other thing that it did is it taught me this is a good thing or a bad thing, but to me it seems to be a good thing. What most entrepreneurs have is it's given me blind confidence to where I can say I don't know how to do it, but I'm going to say how can I do it and I'm going to figure it out.

Speaker 1:

So it's a different mindset You've done. If I don't know how to do it, who do I know? Or where can I go where they do know how to do it?

Speaker 2:

100%. And it also goes back because I notice most entrepreneurs and I heard this somewhere recently, I wish I could say where I saw it, but they said that an entrepreneur they make decisions even with not having all the information. So if they only have 60%, like oh, I kind of got it, they'll go ahead and commit and do. Most other people have analysis priorities. They have to say I have to understand it perfectly it has to feel good, smell, good, touch and everything, and then they try it. So that's another thing too that I guess I learned from Taquin. Does so blind confidence. Get over your fear, just do it. Discipline clearly, because you don't. I mean, it's not always fun to go in there and practice your split. It hurts, you know, and you got to warm up and you have to just wake up and go to do it.

Speaker 1:

I heard Stephen Furtick this is guy. This was in 2008, a long time ago. He had just maybe had maybe one or two campuses at the time pastor's elevation, you know, in Charlotte and I heard him say this at this pastor. It was his first ever pastor's conference in about 300 episodes in the room and he said when I'm 65 to 70%, sure I make the decision. Say 100%, I'm 65%, I make the decision. And I think what it does is because a lot of what you guys do is muscle memory, teaching people how to control your bodies. I think the more we don't you said paralysis by analysis we don't tend to make decisions because we're afraid, but once we start making decisions, it's like we train that muscle.

Speaker 2:

Yes, sir, and once you get past getting past your fear a few times, it gets a little easier. But it doesn't mean you don't feel I don't know about you, because you're very extroverted. But when you go on stage, for me going on stage, I'm like I'm praying over there, I'm moving my face, I'm trying to prep you. You're just over, like get out.

Speaker 1:

But I'm sure you feel a little nervous.

Speaker 2:

I'm nervous every time I get on stage but you get over it real quick, right, yeah?

Speaker 1:

yeah, every time, dude, it doesn't change at all. So taekwondo school, taekwondo school. You did that. You became one of the, I guess, rising Taekwondo.

Speaker 2:

Yeah, so I mean, I got homeschooled when I was 10. My mom said that she wanted to make sure that she was the one raising me, instead of teachers, you know, strangers. Also, she wanted to make me go on mission trips. So we went to Mexico a lot. She wanted me to see a different perspective, because not everything is like it here is in the States. She wanted me to see true poverty, so that kind of. So not only was she helping me with school education, but she wanted to help me spiritually.

Speaker 2:

And you know, one thing that my mom did I know this is kind of a side note is she never said do this because I said do this because dad said do it because mom. She said do this because Dad said do it because Mom. She said do it because God said. And the reason she ingrained that to me is because when I get older and I don't have Mom and Dad around, I still would do the right thing because God said do something. So I'm very thankful for my mom. So, yeah, so she homeschooled us at age 10, and we did tournaments almost every weekend.

Speaker 2:

So we became me and my brother. We got used to doing tournaments, so you spar you and your brother spar.

Speaker 1:

Uh, we did breaking and forms and everything all the time in the house.

Speaker 2:

Oh, no, but but yeah. So we did all of that. Um, I even did a little bit of stunt, doubling stunt, choreography for some you know shows and stuff, um, but yeah, I enjoyed it and now we have one of the largest like facilities in Northwest Georgia, so we have 11,000 square foot school. My older brother has some in Dalton. He has a beautiful school there, lots of students, so it's really a good family business for what we're doing.

Speaker 1:

So when, in that journey, did you get that entrepreneurial itch, that entrepreneurial? Fire to okay, I want to do something a little different.

Speaker 2:

So, honestly, when I was going to be a doctor, I wanted to be a doctor, so I was going to school, dropped out, I didn't want to do Taekwondo as a business, to be honest with you. In fact, this lady came to my Taekwondo school and said hey, I have a school in a little town called Somerville, georgia. Will you do a school? And I said no. A year later she came back and says please, please come. We tried it with someone else but he got put in jail. There's a few students. So I went and did it and then the first year, not only did I really enjoy it and of course I actually made 40 grand in a little town.

Speaker 1:

It's like I got two red lights in a.

Speaker 2:

Yeah, so I made money. Then the second year we made $180,000-ish because I opened another school in Calhoun and it went well and I liked it. But then I started thinking, okay, and this is whenever entrepreneur stuff happened, I guess, because really I started my own business, but that's not entrepreneur in my opinion. I ended up having to do an awards night for all my students and I said what can I do to pay for this venue when I'm just doing awards that I can't charge anyone? So I held a beauty pageant. Then after that I started doing photography stuff. I built a little team for photography, so I tried a bunch of random things.

Speaker 2:

But what eventually got me into an investment world, I guess, which I feel like is the best wealth creation and it's something I passed to my kids is this guy bought the pizza place next to my Taekwondo school in Calhoun and he had his hair slicked back. Him and his wife had matching Cadillacs and we're in the South, so that's rich. I was like man. I asked him what he did. We went to the most expensive place in Calhoun, georgia, which was Longhorns, and we had dinner. He told me what he did. He said he bought homes, he bought multifamily. A commercial. He kind of explained the gist, but then he never talked to me again after that. That's why it took me five years to get started. That sparked something in you. One thing I have to give him all the credit because what he did is he planted a seed Going fast forward now even getting into education. Because I'm an introvert, I don't want to talk in front of groups of crowd. This is cool because just being you, we've got Tim over here, but like.

Speaker 2:

What made me do it is. I said I want to be able to make a change. I can plant a seed. Somebody may not get it to happen right away, but if I can get them to do it before five years, then I feel like I'm successful and it'll feel good, you know.

Speaker 1:

I love that. So that kind of started that journey. So you said you started five years. You were five years into the journey of doing property investment. Tell me about your first deal. What did that feel like? Were you scared to death through the whole thing?

Speaker 2:

Yeah, I wish it was a very sexy talk.

Speaker 1:

It's usually not. Entrepreneurship is like watching a murder TV show it is.

Speaker 2:

So 25 is when I met that guy. Five years until I got my first deal. But I did get 33 properties under contract. I just canceled them all and I made every real estate agent mad. I know I did, I was just a friend. But what happened is I called one buddy who had just got his license, put an offer on a property. They accepted and I called him back to cancel, like I always did. But this time he pushed me. He was very because he was thinking of his commission, you know, and he was thinking oh, I can double dip with Shane, I make it here, make it there, you know, 3% on each side. Yeah, he was like woo, this is it and he's new.

Speaker 2:

But I'm because, just like in Taquendale, it turned that switch. I can't do it too. How can I? And basically it was only a $45,000 home. I didn't have the money. So I contacted a buddy, zoran. So shout out to Zoran. He loaned me the money. I used credit cards to do all the repairs and fix it and to tell you how horrible the story was. It took me eight months to do the fix and flip. The first contractor bailed on me. I was stressed out, I was worried I was going to be stuck in debt, lose my buddy's money, and I didn't know what I was doing. So that was how I got past my first. We ended up making 50 grand, so I walked away with 25.

Speaker 1:

I bet you were like.

Speaker 2:

yes, I was like yes, but I don't want to do that again. But yeah, but I'm very thankful that that tough time came, just like you said. It's like war During the middle of that, before we sold it, because it's an eight-month process. Maybe on month five, six, I found a video on YouTube of this old guy with horrible audio visuals and everything. It had an echo in the room. It wasn't fancy like this and visuals and everything. It had an echo in the room. It wasn't fancy like this.

Speaker 2:

He was talking about seller financing, creative financing and how you can have more options. That was in the back of my mind. Also, he talked about buying and holding. You make less profit but eventually, if you scale it, you can replace your active income with passive. Now I knew that in the back of my mind as soon as we sold the home. After that eight-month period, I tried out that guy's system and because I'd already done it, I felt like I had the process and I bought my first 60 homes the first year doing creative financing, and then did 180. And it just started slowly scaling up. So that's I mean that's it wasn't a sexy beginning, but it has been a really good blessing now that we've you know, I got past the fear and got into it.

Speaker 1:

So you did your first deal. You made 50, split it with your partner. Yes, sir, Walk me through the next five-year journey.

Speaker 2:

Yeah. So after that I started contacting sellers to buy seller financing. So the first one I always say this. I feel bad repeating it again. Online Everyone sees this and hears the story, but I relive the story every time Is what we do now is what I did on my first is I target landlords that got into real estate because they wanted passive income and find out it's not as passive as they thought.

Speaker 2:

So we upgrade them from landlord to banker. We come in, we make it completely passive for them. It gives us an opportunity to own a property, build equity and start. So usually these people are young people, but they're ready to start their life. They're 65 cents. They're ready to start their life. They don't want to be doing anything active. So I like it to be a win for them, a win for us and a win for our tenants, which we call clients. We want to treat them with as much respect as possible. So, anyway, so we're still targeting landlords and we'll usually try and buy like packages now, like 10 homes, 20 homes, five homes or more if we can. And now we've gone into multifamily, which I like that even better. And coming back to being in the room, it was Grant Cardone. I listened to him doing multifamily. He said even if you can't buy it, just be around it. And that's what I did, so I started just walking multifamily.

Speaker 1:

That's good. Say that again and walk through that.

Speaker 2:

That thought that grant said yeah so he said even like, for example, if you want to be in good shape you know, because me I'm not in the best, I have an uncle body right now, but you know he said but if I want to get in good shape I need to put on my good athletic wear, just go to the gym and walk around a minute and eventually, if you, if you stay around that kind of people in that type of atmosphere, you're going to end up in better shape. So same thing with him, with what he said. He says if you want more, just walk the properties. So I went and started walking the properties, even though I didn't have any idea how to buy them, because it was new. I was only a single family investor. But as I was talking to the sellers, ken, what's crazy is they started saying the same motivations to sell as the landlords on the single family.

Speaker 2:

I bought my 44 units two and a half million dollars, zero down cash flowing. From day one it was only three or four grand a month at that time, but after 60 to 90 days I had already taken it up from 18 grand a month, with my payment being 12 to 28 grand. Fast forward, today we're around 43 to 44 grand a month and it was a win for the seller, it was a win for me and a win for the, the tenants or clients, because we, we renovated it, we put brand new granite countertops, new air condition, we have new roof, we painted out exterior. I mean it's, it's a win-win-win. So that's that going five years after you know starting, you know single family molding, we've done cleaners and car washes and laundromats and just it's got me the addiction in real estate.

Speaker 1:

Yes, sir, I love that. I've never connected anybody live on a podcast, but I'm connecting you to my guy, andy South Salih, right now.

Speaker 2:

Well, we're on a podcast.

Speaker 1:

Ladies and gentlemen, we don't just talk about being networkers and connectors, we're actually doing While we're on a podcast. Ladies and gentlemen, we don't just talk about being networkers and connectors, we're actually doing it while we're on a podcast. So, andy Salih, I know you listen to my podcast. I'm connecting you with Shane. So right now, andy is Yarek Tala, the one I introduced you guys to earlier. Yarek is one of Andy's mentors. Andy's the one I told you guys to earlier. They are Yarek is one of Andy's mentors. Andy's the one I told you about 140, 50 million he has. He owns it all. He's got just a ton of commercial space all over.

Speaker 2:

One question I have for you because I'm going to steal and get you know, get some free mentorship is I want to learn personal branding. Yeah, I understand about being in the room. I clearly said, but I, as an introvert, I have to. That's the one thing. I haven't disciplined myself. But you're great at connecting and maintaining and retaining a good relationship. Why did you like? How important is personal branding to you and connections?

Speaker 1:

Yeah, I think. I think the thing is dude, and this is what I love about you is you're. You don't fit the mold of what we see on social media for property investment guys. Does that make sense? Like you're, not like Carlos Reyes. You know Carlos. I was on the phone with him a couple of days ago yes, sir, the day before yesterday. Carlos has been a good friend for four years.

Speaker 2:

Yeah, I think I just met him in Orlando. Yeah, yeah, carlos, and.

Speaker 1:

I we talk all the time and so Carlos and I were on the phone and be kind of outgoing and a little brash and in paces that way, and Grant's definitely that way. Oh yeah, but here comes this. Here comes this guy I'm sitting at dinner with at the Aspire event with Dave Meltzer, and you're just quiet and humble. I appreciate it.

Speaker 1:

You, just you really do have an amazing, amazing heart and amazing spirit. You, that's the first thing I think people sense with you, that's a no, how do you, how do you build your brand? I think I don't think you build it. I think you are it Okay and I think I think that is your brand. And, dude, I think that I think in the world of social media and Instagram, the first let me back up just a little bit.

Speaker 1:

One of the first live events I ever did was in October of 2021. It was my second or third live event small, I did it at Brad Lee's space. He had just moved in, it just did Brad, he had just done his space. It was like 50 people. It was like a four or five grand event, wow. And Gary Brekka came in. So it was for Gary's first live speaking engagement ever was on my stage and again, there's only 40 or 50 people there at this one and I remember Gary said he got up and he said he had a quiz up and he goes what's the number one frequency that we met as human beings?

Speaker 1:

And it was love. It was all these different choices and the last one was authenticity and he said the highest and this is a quoted, this study, the medical study the highest emf or electromagnetic frequency we admit as human beings is authenticity. And authenticity comes from two things a belief in the subject, a, a deep understanding and knowing coupled with a deep passion. Wow, for the. And dude, you have that. And not only is authenticity the highest frequency that we admit as human beings, but it's also the most sought after. Oh, wow, I'll never forget. I was standing on the side of the room and Brad's standing next to me because Gary's getting near the end of his talk and I'm about to go up and introduce Brad and I'm like holy cow. That's it. So for you, on the branding, for any of you guys watching or listening to this podcast, I think the branding thing, shane, is you are the brand. And another thing too, and this is the motto that I live by is great leaders want something for people, not from people.

Speaker 2:

Oh, I love that.

Speaker 1:

Because of what you do, people assume I mean because I just first question. I saw you today after I hugged your neck. Was you tell me how your event went? You just did a live event. You had 400 and some odd people show up in Atlanta talk about real estate, investing, all this stuff.

Speaker 1:

All this stuff we talked about at the very beginning of the podcast. We'll drop this in the show notes, guys. You'll get all of Shane's information. What he's doing in Atlanta is absolutely unbelievable. He has a heart to help people. Because you've been down the journey I have, yes, sir, and five years before you closed your first deal, I had to get it under contract.

Speaker 2:

It's horrible Dude.

Speaker 1:

listen, if I was your real estate agent, I'd have fired your ass.

Speaker 2:

Oh yeah, back to the second one. I'm like uh-uh, dude, you're going to call somebody else.

Speaker 1:

I know I made a mess, I'm not working you said that I'm like I've closed about $300 million in real estate transactions as an agent and a broker. I don't want to have anything to do with you, but you've been down the road, you know what that journey's like, and so for you to be able to now come in and be able to help people navigate what you did, is there a cost involved? Of course there is. Should there be a cost? Of course there is. Should there be a cost? Of course there should be, but with the heart that you have to genuinely and authentically help people. Bro, I think that's your brand.

Speaker 2:

I appreciate that. Again, going back to holding events, because that's another thing, because that's another personal branding thing too right.

Speaker 2:

Number one. I get to meet great speakers and also what I want to do is facilitate people who are just getting started. So I created events and everything, for what I needed. Basically, what you said is I want to put people in a room with my personal mentors and people that we don't usually have access to, and you're doing the same. I mean, you have some incredible people up there and I want to come to all of them if I can, so I want to facilitate that. Also, it's not even just the speakers, it's the fact that they're in the room with like-minded people. How many people at your events have not even from the speakers, just the attendees that they meet other people and become?

Speaker 1:

successful. I tell people they create. This year I had John Maxwell, ed Malek, gary Brekka, les Brown, I mean, I could go on and on and on. Vic Keller, eric Weir, just a killer lineup. That's crazy.

Speaker 1:

And the first thing I, the first thing I say every year is, like some of you guys have invested, I may have $10,000 seats, I have 1500 hour tickets and I have 400 hour tickets. Some of you guys have invested a lot of time and resources to be in this room. Yes, and you're going to hear some of the you're. When it comes to our core five faith, health, relationship, business and finances you're going to hear from the best people in the world. Yes, I mean, when it comes to faith and leadership, there's nobody better than John Maxwell. When it comes to health, there's nobody in the world better than Gary Brekka.

Speaker 1:

When it comes to relationships, my friends Henry and Taryn from Salt Lake City and Pastor Dennis and Colleen Rouse from Atlanta, from Victory Church nobody better. I mean just on and on and on. I said but the secret sauce are the people you're sitting at the table to. That's right. Like I said, if you leave here this weekend and you'll hear me say this next month at our mastermind, if you leave this mastermind, we'll have 75 to 100 very high-performing, faith-based entrepreneurs. If you leave this weekend and you don't have five to seven new phone numbers and new relationships, you have missed your investment.

Speaker 1:

Yeah, 100%, you've missed your opportunity Because you're going to get great information, but it's the people that you're sitting next to. It's the Proverbs 27, 17.

Speaker 2:

It is, and actually my very first experience with it, with what you just said, is I was actually in an event one time. This is before I did an event. This was a long time ago, probably eight years ago. I was at an event, beverly hills. I was sitting front row and we were packed in like sardines. I'm talking, there wasn't much space. And then this young boy comes in little kid, he's now everyone's dressed up.

Speaker 2:

This is beverly and he came in with a blue t-shirt on and like short I mean, he looked like he was, he looked like something. He just got off the beach. He came and not sat down at anywhere else, but right next to me up front, and I'm like, oh, we're already packed in and I but either way, at the end of it started talking to him, spoken like a true introvert.

Speaker 1:

Yeah, I was like oh my gosh, he's getting closer, but we ended up talking afterwards he ended up becoming a really good friend.

Speaker 2:

He moved from texas to atlanta, married my like my little brother basically my little brother's best sister basically he's like my little brother is basically my little brother's best sister, basically he's like my little brother. So he moved to Atlanta or moved to Calhoun. I bought 16 homes because I met him. He owns two or three car washes. Now he just sold one and made about 100 grand. So he's so happy and I was like man, that's not even from the speaker, that's just from the people I met. So the people you meet to the speakers that you hear, and then just being in that environment, and then also you don't know what future partners are in the room, I'm telling you it's just so important. So I just, like I said, I'm trying to catch up to what you're doing and love to collaborate in some way. Do the kind of you know give as much?

Speaker 1:

value as possible. Walk our audience through. You just had your first. This is your first big event.

Speaker 2:

Well, so I started doing education. I think last year in June we held our first. We held. How many workshops did we do last year? We did 20 workshops.

Speaker 1:

Tim's off camera. He's like a lot.

Speaker 2:

Yeah, we did 20 free workshops. Yeah, yeah, 20 free. It ranged from 30 people to 80 people each time, you know, and so we did 20. And it ranged from 30 people to 80 people each time, so we did 20, and then we did a real estate conference in December. We did have 300 come there.

Speaker 2:

Great turnout and great people. Honestly, we got deals from it Again. What I'm wanting, too, is not because I can make more money with someone working together than a $90 ticket or $200,000 ticket, so we were able to meet good future partners. That was fun. So that was our first conference in December, and we did our last one, the Pivot Summit, on May 30th. So in one year we did two decently large conferences For me they're large, but we want to get up into thousands one day and then we did 20 or so workshops, and we're doing another one this Saturday, funnily enough. So, yeah, that what we're trying to do is conferences to say what we do. The workshops and a lot of them are free. We have some paid ones because they incur costs, just to be honest and just for everyone at home here and he knows, don't make money off the conference I lost $224,000 off this last one.

Speaker 2:

You asked me how it was. I'll tell you later. I lost $224,000 off this last one Because you asked me how was it? I said, well, I'll tell you later. I lost, but I consider that investment because I will leave from this and partner. I'll have a deal flow and I'm able to pass it. So that's how we make our money. We want to be able to partner. Just to me, the event world is very interesting. I I got a lot to learn from you.

Speaker 1:

I'm an introvert. Walk our people through what you do at your events, what Shane so does on the real estate investment side. What can people learn from you? How can they learn it from you? Where do they find you?

Speaker 2:

Yeah, so everyone can find me online at Shane. So S-H-A-N-E-S-E-O, you can DM me on Instagram. We J-A-N-E-S-E-O, you can DM me on Instagram. We also have a school community. If you send me, just send me academy in the DMs and I'll send you our free group. Free group no money, nothing. I got a free course in there and you just meet and mingle with other people. But basically what I've done is I've broke it up into tiers. So the people who are just getting started or young people that don't have a lot of money there's a way you can buy property with no money. Really, it sounds like a scam.

Speaker 1:

It does. That's exactly what I was about to say. It sounds like I'm 2 o'clock in the morning and I'm watching Channel 57 in Atlanta and the guy comes up and goes, hey, you can buy. And it's like huh yeah.

Speaker 2:

And here's the other thing too Not only is it what we're doing showing how you can buy with no money, but it's the process of whenever you start running off and doing it on your own, you're actually giving it a win for the seller, it's a win for you and it's a win for the person you're helping. So I'll explain a little bit. What I've realized is that almost 60% of Americans cannot get a loan today, not because they're not a quality person, they're just not qualified right now. Today, not because they're not a quality person, they're just not qualified right now. They have student debt, medical debt, maybe have debts in general, credit card debt, or maybe they have a 1099 worker. Whatever the reason not enough job history, whatever the reason they can't get a loan. So what we realized is that there's a big gap in the marketplace and also it's just everyone are just it's turning into a renter nation. We wanted to change that. So I said you know, let's, let's create a not a strategy, but like a good, like direction, to help that person first. Then we backwards done it all the way to a seller.

Speaker 2:

So, for example, let's just say you have a beautiful home here, but let's just say I want to buy this home and you want to sell it. Well, there's some family out there that wants a home just like this, that won't have two or three kids. They want a beautiful home in a good area this is a great area over here and you want to move. Right, you want to move, they want to live, but they can't. So there's something in the middle. So what I do is I come in the middle, I would talk with you about buying your home and there's ways to do it. No money or little money, or let's just say, in the end, you're trying to walk away, which this is a way better house than this. But let's just say you say, shane, I need 40 grand to leave. I'm willing to sell or finance it to you for three, four grand or whatever a month, and it's okay, fine, so I agree to that. I'll find a family that want this house for more than what you're willing to sell it. So let's just say this is not this house, by the way, but let's just say this is a $400,000 home. I would find someone willing to pay five to me. You're wanting 40, so I'm going to give you 40, but let's just say I don't have 40.

Speaker 2:

While it's under contract, I'll find someone to want it for 500 and give me 50. I'll give you 40. I'll keep 10. I bought it for 400. They're buying it for 500. You charge me three grand a month. I'm going to charge them four. So I'm just basically in the middle. And now what's the win for that? It's a win for you because you can go in and sell your home and leave. I get to come in and buy a apartment and I own it. I'm leasing it to the other person and they have the option to buy. I'm giving them time to get what they need to get fixed.

Speaker 1:

And the cash flows pretty much day one.

Speaker 2:

Yeah. So it's a win for all of us, because I have to make money too and also I feel like I'm providing a service, so I'm able to, because if they're going to rent, why not rent where you're going to eventually buy? So we're giving them time, yeah. So that's kind of what we do, but we've done it all the way from multifamily to commercial. I bought a commercial building for $400,000, no money down, $3,700 a month. We were able to dispo it to an investor for $1.3 million. Now if that investor was going to buy a property for $1.3 million, they'd have to pay 20%, which is pretty high up in there. I just charged them $150,000. So I made $150,000. They pay $11,500 a month. I pay out $3,700. So I get the cash flow, the difference. It's good for me and good for them, and now also that commercial part is now worth $1.8 million. So it's a real good win for the seller, a good win for me and a good win for the buyer.

Speaker 1:

I love that. If you can do business and everybody wins, people will keep wanting to do business with you.

Speaker 2:

Yes, business with you. Yes, sir, yeah, reputations, everything, and more so. Like this is just like with God, is. You know my grandma always told me in her name we call her big mama is um, cause I'm from the South is don't ever, nothing's ever worth going to hell over. Yeah, so I just I want to do everything with my values and what, according to what I believe in. You know, I believe in God and and, and I just he's watching me. Don't do it because mom and dad said so.

Speaker 1:

do it because God said, as a Christ follower, we understand that we will give account. Yes, sir, we will. We will have a judgment day and give account for how not just how we treat people, but how we stewarded what God's given us, how we taking care of our friends, our family the people that work for us the people that work for us, the people that show up at your conference.

Speaker 1:

100% yes, sir, Walk me through what's some of the biggest lessons or struggles you've had to walk through over the past year. Kind of getting this. I hate the word empire, but this massive… In real estate or events. No in real estate, in entrepreneurship it could be as well. But like what are some of the biggest challenges? How'd you?

Speaker 2:

overcome Biggest challenges is. Number one is um, because I'm I'm not a very public person, but now I'm putting myself out there. So I realized that some people who never cared to talk to me all of a sudden talk to me because they want something. So I remember, when I met you, I said what I want? Ken is a friend, I want an uncle.

Speaker 1:

I said it earlier.

Speaker 2:

I want people that genuinely want to be with me. And don't get me wrong, I love transaction, but I want relationships and I feel like some people want to reach out to me because they want something that they can get. So that's the tough part. The other part is and this is a good thing I tough part. The other part is and this is a good thing about it I have a lot of people reach out that want me to sit down and do coffee and coffee, coffee, coffee and just Not that. I'm not trying to be charging anything, but I am trying to do deals and I'm trying to do personal branding. We're trying to hold events. I don't have as much time so it's challenging time-wise.

Speaker 1:

You have to steward your time well.

Speaker 2:

Yeah, and I, you know, I feel like sometimes people want to see you fail, you know, and now they not. People are mean to me, but I can kind of tell you know, uh, I'm sure you see it too, there's a lot of jealous people out there. I'll be honest with you.

Speaker 1:

I saw somebody post something today about that, about your haters, something about fuel from like.

Speaker 2:

I just don't have time for that, bro.

Speaker 1:

I mean, like I'm so, like I'm sure there are. I mean, and I don't know about you, but when I post like my conference, create Conference, or our mastermind, it's faith. Oh dude, I get hammered.

Speaker 2:

Oh, I bet.

Speaker 1:

Hammered in the comments. Oh yeah, and does it bother me? Of course it does. Of course it bothers me Because and I think one of the reasons you're saying what you're saying is because you care for people so much you said it. I don't want to say no, but you have to say no.

Speaker 2:

That's the hard part.

Speaker 1:

It's like John Maxwell I heard him say this 20 some odd years ago. He learned from his psychology professor in seminary your greatest strength on the flip side of that coin is always your greatest weakness. Oh, wow, yeah. And so when you love people the way you do and I do, I mean people go, do you miss pastoring? I'm like I pastor now more than I ever have pastored before. I just pastor high-performing, faith-based entrepreneurs versus a specific church on a Sunday. Yes, but when you love people a lot, sometimes it can hurt on the flip side 100.

Speaker 2:

And then another thing, because I was telling them, telling them no, I don't want to be known as a guru or anything like that. We were trying to partner, but here we are teaching, so it looks like, okay, so we're coming from the point of view that here we were wanting to teach, plant a seed, but it's up to you to do it. That's another thing too is I want to try and do it for them. I can't do that. I'll be building everyone else's empire. Mine will do that. I'll be building everyone else's empire and mine will fail right. And maybe I can ask you this is another mentoring thing, so you can help mentor me on this.

Speaker 1:

Uncle Ken, yeah, uncle Ken.

Speaker 2:

We teach people and some people don't put in the work, whether we teach them for free or pay, no matter how that works. If I tell you what to do, you've got to do it, and if I end up doing it for you, you're going to be dependent upon me, and that would be me damaging you also, right? No different than it would be with your children. Yeah, so what do you do to help your people? Whenever you've told them what to do, they know it's what they need to do, but they don't do what they need to do, even though you've coached them to do what they want to do, but don't do.

Speaker 1:

Well, I think part of that is you have to preface all of that up front with hey guys, the reason I am where I am is because everything I'm teaching you I actually do Like I don't like. People are like. There's my journal, my GSD journal that I created in my planner about five years ago. If you go over there, my goals, gratitude affirmations and top three are written down this morning. If you go on my Instagram, my worship song is the first thing I posted today. My morning routine and how I live out my day is so disciplined and so structured and so organized. When you look at my before and after picture and I've dropped 100 pounds of body fat in five years how did you do that? I did it. It's called incremental, not monumental. Small daily discipline, decisions over time, always equal, monumental results. You can have the same, you can see the same results, but you're going to have to pay the price, just like I did. 100%.

Speaker 1:

This is what the price is and I will help you navigate the journey. I will encourage you because you're going to get down, because it's entrepreneurship and it's hard, it's not easy, but I will encourage you, I will help you, I will do all the things but, just like you said, I can't do it for you.

Speaker 2:

Yes. So does that help? No, no, no, 100% yeah, but in our love we want to do everything for them. I can try and hold them accountable and do everything.

Speaker 1:

I heard Pat Lencioni, my favorite podcast in the history of all podcasts. Okay, tell me he was on the Entree Leadership Podcast with Ken Coleman. In fact I have it. I just had it pulled up the other day.

Speaker 2:

Oh, maybe send that to him.

Speaker 1:

I'm going to send it to you, but I'm also going to give everybody on here now. It's the Entree Leadership Podcast from January, the 26th of 2015. And it is podcast number 89. My good friend, ken Coleman, is interviewing Patrick Lencioni, and Patrick Lencioni said this quote and I was like holy cow. He said being nice isn't always kind. Ooh yeah, being nice isn't always kind. Oh yeah, being nice isn't always kind, because sometimes you have to share truth with people and that truth sometimes isn't nice.

Speaker 2:

But that goes back to Christianity. What did it say when Jesus went to preach to the people? It said they walked away offended. That's right. Sometimes you've got to hear If you go to church and you don't walk away a little offended. I don't know if you got preached to the people that said they walked away offended. That's right, you know. Sometimes you've got to hear If you go to church and you don't walk away a little offended.

Speaker 1:

I don't know if you got preached to.

Speaker 2:

You've got to. Oh, it's got to hurt a little bit, like that was to me hurt, but ah, you know. So 100%, yeah, you've got to text me the podcast. Yeah, I'll do that.

Speaker 1:

I'll do that right. Yeah, pat lincione and ken coleman entree leadership podcast number 89 89 from 2015. I literally dude as I'm sending you this podcast. We've we've made two group introductions on the podcast today. I've never done that before. I've never sent somebody live on a podcast, a I feel like joe rogan or or or sean, just like they're just having a conversation instead of recording a podcast.

Speaker 2:

This is authentic, this is just us.

Speaker 1:

I'm getting mentorship here. That quote that Pat says in there being nice isn't always kind. Kindness is clarity is what he says. Kindness is clarity. I think what you have to do, shane, in everything that you're doing, you just have to be clear with people. You can be here, but what does he say? Count the costs. Here's what it's going to cost you, and it's a lot, but you can do it and I will be here to take this journey with you, to help you. Yes, I will, and that's exactly what I do with faith-based entrepreneurs.

Speaker 2:

You do the same thing with property investment people that want to do that. So we need to be collaborating more, don't you think? I think for sure.

Speaker 1:

Dude, how can people get in touch with you one more time? Best place to find you, what's upcoming for you? Get people if they're looking for another way to invest and do properties and those things, how can they connect with you?

Speaker 2:

Yeah, so you guys can follow me on Instagram. I have Snapchat. I know you were talking about streaking. I don't do Snapchat.

Speaker 1:

Not streaking guys.

Speaker 2:

Not like streaking, like being naked. What's it called Streaks? Okay, streaks, not streaking. Tim's like you guys are idiots. I'm like an old guy, Tim. How old are you? 24. 24. Are you really?

Speaker 1:

that young Holy cow, he's 24. Yeah, you guys follow at the end.

Speaker 2:

Like I have Tim.

Speaker 1:

I have two kids that are older than you. Oh yeah, 29 and 26, my two oldest, and then 22 and almost 22 and almost 17. I have two kids older than you, that's crazy, isn't it?

Speaker 2:

Yeah, he knows all this better, so you can just call me dad.

Speaker 1:

You can call me uncle and you can call me dad.

Speaker 2:

I love it yeah, but you can follow on snapchat, instagram, youtube, check out my youtube and get help, help me become a better youtuber, but it's at shane, so shane seo. And then, yeah, so we're going to hold three conferences a year. We have a business conference that's always usually in the the spring we're going to have to do a creator and like a credit influencer and a personal branding summit in the fall. And then we always have our real estate conference, and near Christmas I knew in December and we feel like all that is kind of goes together. And then we also have a free school community. Again, just DM me Academy on Instagram. I'll send you a free link. There's completely for free, free courses, everything you can kind of meet and mingle with people. And, yeah, we'll definitely be doing a workshop together. Pull you over there. Thanks for having me on, by the way.

Speaker 1:

This has been amazing guys. Check out my guy Shane. So I think you know I was having a conversation with somebody about this last couple of weeks and and you know I've connected you already with two or three people. And when Andy Sally said this the other day cause I was connecting him and y'all with some other people and andy said this he goes. If ken connects me with somebody, I know it's somebody. I need to stop and take time and get connected with. That's all.

Speaker 1:

Yeah, and I mastered and I think that's the, I think that's, but I think that's it, dude. It just transcends every it's, it's not, it's definitely not transactional, it is 100 relational. Yes, but I love the zig Ziglar quote If you help enough people get what they want, eventually you'll get what you want 100%, and I think that's it.

Speaker 2:

Guys Shane. So Thank you guys.

Speaker 1:

Thank you for joining us today.

Speaker 2:

Thank you, sir, for having me on I appreciate you being here. We'll go grab some lunch soon too.

Speaker 1:

Oh, we're going to episode of as the leader grows. I am your host, ken jocelyn. This is my good friend, shane. So right here in atlanta, guys, shane. So instagram, so is spelled s, e, o, uh. Instagram, snapchat, tiktok, uh, facebook, everything. He's out there all over the place. Check him out, guys, and if you're looking for a way to be able to invest or you're sitting there you're listening to this podcast and you're like ken, I'm looking for something different to do, guys listen, I only I only bring people on here. I got this from Greg Reed probably four years ago. Greg told me I only do life and bring people on my show that I like know and trust, and this is a guy I like know and trust.

Speaker 2:

Guys, thanks for joining us on.

Speaker 1:

Ask the Leader Gross. We'll see you next week.